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CX News
Industry news filtered for what actually matters in customer experience, behavioral science and the business of serving people — rewritten, synthesised, and free of the noise.
Marketing
Mike's Hot Honey Soccer Campaign: Behavioral On-Ramp or Sports Sponsorship?
Mike's Hot Honey uses soccer's cultural momentum in North America to trigger experimentation, embedding the brand in fan rituals rather than interrupting with traditional ads.
10 Jul 2026 · 2 min read
Marketing
Klaviyo CRM AI Agents Share One Customer Profile Across Marketing and Service
Klaviyo has embedded two AI agents in its CRM that draw on a single unified customer profile, eliminating data silos between marketing and service teams.
10 Jul 2026 · 2 min read
Marketing
AI Over-Personalisation: KPMG's Balisteri on the Empathy Deficit
KPMG's Dan Balisteri warns that rushed AI deployments are creating an empathy deficit that erodes customer trust — and that the failures are leadership problems, not technology ones.
10 Jul 2026 · 3 min read
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