Customer Experience Games
Explore our customer experience games & challenges
The Scarcity Challenge
The Scarcity Challenge is a collaborative workshop where teams develop strategies to leverage the principle of scarcity to enhance customer engagement and drive conversions. Participants explore how creating a sense of scarcity around products or services can influence customer behavior and decision-making.
Behavioral
4-12
Medium
Medium
Anchoring Effect Experiment
The Anchoring Effect Experiment is a hands-on workshop where teams explore the anchoring effect and its impact on decision-making and pricing strategies. By setting a baseline (anchor) and observing how it influences subsequent decisions, participants gain insights into how anchoring can affect customer perceptions and behavior.
Behavioral
4-12
Medium
Medium
Confirmation Bias Challenge
The Confirmation Bias Challenge is an engaging workshop where participants learn about confirmation bias and its impact on decision-making. Through interactive exercises and discussions, teams explore strategies to mitigate the effects of confirmation bias and promote more objective and evidence-based decision-making.
Behavioral
4-12
Medium
Medium
Herd Behavior Hunt
The Herd Behavior Hunt is an interactive game designed to explore the concept of herd behavior and its impact on customer decision-making. Participants collaborate to identify instances of herd behavior in consumer trends and develop strategies to leverage or counteract it in marketing and sales efforts.
Behavioral
4-12
Medium
Medium
Loss Aversion Tournament
The Loss Aversion Tournament is a competitive workshop where teams develop marketing campaigns leveraging the principle of loss aversion to boost customer engagement and sales. Participants explore how framing messages around potential losses can influence decision-making and customer behavior.
Behavioral
4-12
Medium
Behavioral Bias Bingo
Behavioral Bias Bingo is a fun and educational game where participants identify common behavioral biases in customer interactions and strategize ways to address them using insights from the "Rebel Unravel" deck. By recognizing and understanding biases, teams can enhance customer experience and decision-making processes.
Innovation
2-8
Any
Easy
Endowment Effect Exercise
This role-playing game helps teams understand the endowment effect, where customers value a product more highly once they consider it theirs. Participants explore how to leverage this bias in marketing and sales strategies to enhance customer retention and satisfaction.
Behavioral
4-12
Any
Easy
The Framing Game
The Framing Game is an interactive session where participants experiment with different ways of framing information to see how it affects customer perception and decision-making. This game highlights the power of language and presentation in shaping customer choices.
Behavioral
2-8
Any
Easy
Choice Architecture Workshop
This interactive game explores various ways to structure customer choices to improve decision-making and enhance customer satisfaction through targeted choice architecture strategies.
Behavioral
2-8
Any
Medium
Nudgeathon
Nudgeathon is a collaborative and competitive workshop where teams develop subtle behavioral nudges aimed at enhancing customer decision-making and improving overall customer experience.
Behavioral
4-12
Any
Easy
Bias Breakdown
A card game where teams use the "Rebel Unravel" deck to identify and overcome behavioral biases impacting customer decisions and experiences.
Behavioral
4-12
Any
Medium
Experience Enhancer
Experience Enhancer is a competitive game where teams identify poorly rated aspects of the customer journey and brainstorm practical enhancements. This game encourages innovation and critical thinking in improving customer satisfaction.
Innovation
2-8
Any
Medium
Omni-channel Obstacle Course
Omni-channel Obstacle Course is an interactive game where participants navigate through various communication channels (like email, phone, social media) to solve a complex customer issue. This game enhances understanding of the nuances and challenges of managing customer interactions across multiple platforms.
Journeys
2-8
Any
Medium
Product Lifecycle Game
The Product Lifecycle Game is an interactive simulation that guides teams through the various stages of a product's life, from development through launch and post-launch support. It challenges participants to make strategic decisions at each phase to maximize product success.
Strategy
4-12
Any
Medium
Persona Bingo
Persona Bingo is a creative game that combines bingo mechanics with customer persona development. Participants fill bingo cards with traits, needs, or behaviors associated with different customer personas. This game encourages a deeper understanding of various customer segments.
Personas
2-8
Any
Easy
Sentiment Sorter
Sentiment Sorter is an engaging game where teams classify customer comments by sentiment and discuss the implications for business strategy. This activity enhances participants' ability to interpret customer emotions and align business responses accordingly.
Strategy
2-8
Any
Easy
Brand Advocacy Role Play
Brand Advocacy Role Play is a game where teams simulate scenarios to convert neutral customers into enthusiastic brand advocates. Through interactive role-playing, participants learn to enhance customer engagement, satisfaction, and loyalty.
Personas
2-8
Any
Medium
The CX Challenge
The CX Challenge is a competition where teams are presented with real-world customer experience challenges facing their company and are tasked with proposing innovative solutions. This game fosters creative thinking, strategic planning, and practical problem-solving.
Strategy
4-12
Any
Hard
Customer Journey Fishbowl
Customer Journey Fishbowl is an observational role-play game where participants watch a live, interactive scenario of a customer journey unfold in a 'fishbowl' setting, discussing and analyzing each stage as it progresses.
Journeys
4-12
Any
Medium
Touchpoint Twister
Touchpoint Twister is an interactive game that uses a Twister-like format to explore and discuss various customer touchpoints. Participants place hands and feet on colored spots that represent different stages of the customer journey, leading to discussions on how to optimize these interactions.
Strategy
2-8
Any
Easy
Service Design Sprint
Service Design Sprint is an intensive workshop-style game that challenges teams to design a service from scratch, focusing on maximizing customer satisfaction. This hands-on approach encourages creativity, collaboration, and customer-centric thinking.
Innovation
4-12
Any
Hard
CX Jeopardy
CX Jeopardy is a trivia-style game that tests participants' knowledge of customer experience best practices, strategies, and historical data. This engaging format encourages learning and retention of key CX concepts through competition and teamwork.
Strategy
2-8
Any
Medium
Persona Puzzle
Persona Puzzle is an interactive game where teams work together to match detailed customer personas with products or services that best meet their needs. This activity enhances understanding of diverse customer profiles and improves targeting strategies.
Personas
2-8
Any
Medium
Role Reversal Game
The Role Reversal Game is an immersive exercise where participants switch roles within the customer service process to gain insights from different perspectives. This role-playing activity highlights the challenges and expectations of various positions, fostering empathy and improving service tactics.
Personas
4-12
Any
Easy
Customer Conundrum
Customer Conundrum is a dynamic game that challenges teams to solve complex customer scenarios using limited resources and under tight time constraints. It encourages critical thinking, teamwork, and effective resource management.
Strategy
2-8
Any
Hard
CX Treasure Hunt
CX Treasure Hunt is an interactive game that transforms the concept of a traditional treasure hunt into a journey through customer experience touchpoints. Participants solve clues based on real customer interactions that lead them to hidden 'treasures' around the office or virtual environment.
Journeys
4-12
Any
Medium
Empathy Mapping Exercise
This interactive game challenges participants to create detailed empathy maps that help them understand and connect with diverse customer personas. Through engaging activities, teams visualize and discuss customers' thoughts, feelings, actions, and motivations.
Personas
2-8
Any
Easy
The Loyalty Ladder
The Loyalty Ladder is a competitive game where teams work to convert a hypothetical customer from a first-time buyer to a loyal brand advocate. The game involves strategic decision-making, problem-solving, and creative thinking to enhance customer loyalty through various engagement tactics.
Strategy
4-12
Any
Medium
The Feedback Loop
Feedback Loop is an engaging and dynamic game that simulates real-time customer feedback gathering and implementation. Participants are tasked with quickly adapting a product or service based on incoming customer suggestions and criticisms to meet evolving expectations.
Strategy
4-12
Any
Medium
The Complaint Clinic
The Complaint Clinic is an interactive role-playing game where participants tackle various challenging customer complaints in a controlled environment. The game is designed to enhance problem-solving and communication skills while fostering empathy and understanding towards customer concerns.
Personas
2-8
Any
Medium
CX Escape Room: Customer Journey Breakout
Customer Journey Breakout is an engaging, immersive escape room experience designed to deepen participants' understanding of the customer journey through interactive puzzles and tasks related to customer experience challenges.
Journeys
2-8
Any
Medium
Innovation Ideathon
A fast-paced brainstorming session where participants generate innovative solutions for enhancing customer experience.
Innovation
2-8
Any
Medium
CX Strategy War Room
This strategic game focuses on developing a comprehensive customer experience strategy under time pressure.
Strategy
4-12
Senior
Hard
Persona Development Challenge
Participants work to create detailed customer personas using data from various sources, emphasizing empathy and understanding.
Personas
2-8
Any
Easy
Customer Journey Mapping Game
This interactive game involves mapping out the entire customer journey, identifying key touchpoints, pain points, and opportunities for enhancement.
Journeys
4-12
Any
Medium
Experience Journal
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Service Design in 2024: Emerging Trends Shaping Customer-Centered Experiences
Service Design in Restaurants: Crafting Exceptional Dining Experiences
Service Design in Hotels: Crafting Memorable and Seamless Guest Experiences
Top Service Design Books: Essential Reads for Enhancing Customer Experiences
Service Design for Dummies: A Simple Guide to Crafting Great Customer Experiences
Employee Experience (EX) for Gen Z: Key Strategies to Engage the Next Generation of Talent
Employee Experience Gifts: Thoughtful Ideas to Boost Engagement and Morale
Employee Experience (EX) Guide: Building a Positive and Productive Workplace
Employee Experience (EX) and Artificial Intelligence (AI): Transforming the Workplace
What is Employee Experience (EX)? A Definition
Employee Experience (EX) Jobs: Roles, Skills, and Impact on Organizations
Employee Experience (EX) in 2025: Trends Shaping the Modern Workplace
Enhancing Employee Experience with Innovative Tools
Key Performance Indicators (KPIs) for Employee Experience (EX): Measuring Engagement, Satisfaction, and Productivity
The Employee Experience Cycle: Key Stages to Foster Engagement and Satisfaction
Experience Loom
Discover the latest insights from industry leaders in our management consulting and customer experience podcasts.
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FAQs
Questions We Get About Customer Experience Games
CX Games are interactive activities designed to enhance customer experience skills, fostering teamwork, creativity, and problem-solving. They help participants better understand customer needs and improve service delivery.
We offer a variety of CX Games, including role-playing scenarios, customer journey mapping exercises, empathy-building activities, and problem-solving challenges tailored for different industries and team sizes.
Yes, our CX Games can be customized to suit the unique needs and challenges of your industry, ensuring that the activities are relevant and impactful for your team.
The duration of CX Games varies depending on the activity, but they generally range from 30 minutes to several hours. We can also tailor the length to fit your specific workshop or training schedule.
No prior knowledge or experience is necessary to participate in our CX Games. They are designed to be inclusive and accessible for all team members, regardless of their background or expertise.
Yes, many of our CX Games can be adapted for virtual environments, allowing remote teams to participate and benefit from the activities regardless of their location.
Our team of experts can help you choose the most suitable CX Game based on your team’s goals, size, industry, and specific challenges. Contact us for personalized recommendations.
The materials and equipment required for each CX Game vary, but we provide detailed instructions and a list of any necessary items beforehand. Most games require common office supplies or digital tools.
Absolutely! CX Games are designed to complement and enhance existing training programs, making them more engaging and interactive. We can work with you to seamlessly integrate the games into your current training structure.
The cost of CX Games depends on the complexity, customization, and duration of the activities. Please contact us for a detailed quote tailored to your specific needs and requirements.
Share your brief with us
Need assistance or have a question? Reach out to us today to start your journey toward superior customer experiences and sustained growth.