About

The consultancy born at the intersection of behavioral economics and human experience.

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COMPANY

CO
Company
Meet team Renascence
PR
Our Profile
Build a tailored deck
FO
Our Founder
Aslan Patov, CEO
TM
The Team
20+ CX specialists
EX
Experience
Life at Renascence

GROW WITH US

CA
Careers
5 open positions
FR
Franchise
Build your own CX firm
PA
Partners
Our global network

CONNECT

ME
Media
Press & coverage
SU
Sustainability
Our commitment
CT
Contact
Get in touch

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

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CORE

CX
Customer Experience
End-to-end transformation
BE
Behavioral Economics
Science of decisions
SD
Service Design
Journey blueprints
ST
Strategy Consulting
Management consulting
CC
Cultural Change
CX-first culture
CL
Customer Loyalty
Programs that retain

SPECIALIST

DT
Digital Transformation
Technology-led CX
EX
Employee Experience
EX drives CX
MS
Mystery Shopping
Audit experience
TP
Training Programs
Upskill teams
OT
Org. Transformation
Restructure for CX
VO
VOC Management
Listen & act

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

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STRATEGY & GOVERNANCE

ST
CX Strategy
Vision, ambition & roadmap
MA
CX Maturity
Benchmark where you are
GV
CX Governance
Operating model & standards
VO
VOC Strategy
Listen, analyze, act
RM
CX Roadmaps
Turn ambition into action
CS
Comms Strategy
Communication that lands

DESIGN & DELIVERY

JR
CX Journeys
Map & redesign journeys
AC
CX Archetypes
Design for real customers
SD
Service Design
Blueprints & standards
PD
Process Design
Optimize operations
UX
UX & Wireframes
Digital experience design
ES
Escalation Strategy
Turn complaints into loyalty

CULTURE & EXPERIENCE

CR
Customer Rituals
Moments customers remember
CP
Corporate Policies
Policies that protect customers

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

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BUILT ENVIRONMENT

RE
Real Estate
Developers & communities
HO
Hospitality
Hotels & resorts
RT
Retail
Stores & malls
FZ
Free Zones
Authorities & zones

FINANCE & TECH

BF
Banking & Finance
Banks & wealth
TE
Technology
SaaS & platforms
EC
E-Commerce
Online retail
TC
Telecommunications
Telecom operators

PEOPLE & MOBILITY

HC
Healthcare
Providers & clinics
ED
Education
Schools & universities
AU
Automotive
Dealers & OEMs
TT
Travel & Tourism
Airlines & DMOs

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomThe Naked Customer — our video podcast on CX & behavior.CuratedCX NewsIndustry news filtered for what matters in CX — free of the noise.

LATEST ARTICLES

LATEST NEWS

LATEST EPISODES

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

MA
CX Maturity Assessment
AI-scored benchmark
RC
CX ROI Calculator
Model your CX return
EC
EX ROI Calculator
Value of engagement
AT
All AI Tools
The full tool suite

FREE TOOLS

TM
CX Templates
Ready-to-use templates
GM
CX Games
Interactive learning
BB
Behavioral Biases
The science of CX
TR
Trends Radar
Shifts shaping CX

LEARNING

EV
Events & Webinars
Learn & connect
WP
Whitepapers
Download research

CULTURE

VL
Values
Burn the Deck — our manifesto

Founder & CEO

Aslan Patov

The mind behind Renascence — and the conviction that customer experience is a behavioral science problem before it is a process one. Twenty years of proof. One very clear point of view.

Listen to the podcastInvite to speak

01 —Biography

Two decades turning behavior into business outcomes.

Aslan Patov founded Renascence on a single, unfashionable bet: that the gap between a good experience and a great one is not a process gap — it is a behavioral one. Most organizations optimize for what customers do. He designs for why they do it.

Over twenty years spanning consulting, technology, and large-scale transformation, he has advised banks, developers, hospitality groups, and government entities across the GCC — pairing rigorous CX strategy with the decision science that explains how people actually choose, trust, and stay.

Today he leads Renascence as it moves from consultancy to product company — building René AI and the REBEL ecosystem to put behavioral CX into the hands of every team, not just those who can afford a retainer.

“"Customers don't experience your org chart. They experience the feeling you leave them with — and feelings are designable."”

— Aslan Patov, Founder & CEO, Renascence

02Areas of Focus

Where he spends his thinking.

BE

Behavioral Economics in CX

Applying Kahneman-era decision science to real commercial problems — pricing perception, journey design, loyalty mechanics, and the architecture of trust. Named concepts, concrete outcomes.

CX

Customer Experience Strategy

Two decades designing experiences that move metrics, not just sentiment. From service blueprints to emotional arc design — always anchored in what the data and the human both say.

AI

Applied AI & the René Platform

Turning behavioral insight into always-on intelligence. René AI embeds the REBEL methodology into a product any CX team can run — without a consultant in the room.

03Milestones

Selected highlights.

2016
Founds Renascence in Dubai
2019
Launches the REBEL methodology
2021
Keynotes across the GCC CX circuit
2024
Ships René AI to the market

More from Renascence

Work with Aslan & the team

Bring behavioral CX to your organization.

Start with a discovery call — or invite Aslan to keynote your next event. Either way, you leave with one idea that changes how your team designs experience.

Book a discovery callMeet the team