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Office
601 Burj Al Salam, Trade Center, Dubai
Hi, we are Renascence
A group of customer experience professionals who are united by the passion for understanding human behaviour
Who we are
Pioneers of behavioral economics in CX
Human behavior is at the core of our DNA
Our Values
We stand by our word.
We appreciate honesty.
We love exploring & discovering new approaches.
We nurture courage & don't give in to the status quo.
Our Vision
We envision a frictionless world where customers are not labelled & categorized, but are seen as humans with desires. Some expressed, others unconscious - but all equally understood by businesses and service providers.
Our Mission
Our mission is to equip brands, consulting teams and industries with the knowledge and tools to truly understand their customers’ behaviors, needs & desires.
Our Role
Together with the world we would like to put the customer's agenda in the center and pursue it: understand, design & implement excellent & innovative customer experiences.
Meet our Founder
Aslan Patov
Aslan has founded Renascence in 2019. He is the author of a Customer Experience framework, Customer Experience coach, speaker, choice architect & advocate of behavioral science. Helping brands bring clarity into processes, environments & decisions.
Years of behavioral research in Geometry Global & Ogilvy in London and Dubai offices pushed him to re-think the way customers needs & experiences are approached. It became fundamental in establishing Renascence and successfully engaging with the region's leading brands like Emaar, Meraas, Dubai Properties, Chalhoub Group & others. He has depth in Real Estate, Financial Services, and other industries.
Our Unique Services
Unlock Excellence with
Renascence's Signature Services
Check a set of our unique services. Developed and perfected by our R&D team.
Unparalleled Services
Behavioral Economics
Discover the power of Behavioral Economics in driving customer behavior.
Unparalleled Services
Mystery Audits
Uncover hidden insights with our mystery shopping & touchpoint audit services.
Unparalleled Services
Experience Design
Crafting seamless journeys, blending creativity and practicality for exceptional experiences.
Unlock Your Potential With Us
Discover our solutions & products
Management Consulting
Transforming businesses through strategic services and solutions
At our core, we believe in driving success by providing exceptional consulting services and customer experiences. With a diverse range of offerings, we help businesses thrive in today's dynamic market.
Expertise
Our team of experienced consultants brings deep industry knowledge and a strategic mindset to every project. We collaborate closely with our clients to deliver tailored solutions that drive tangible results.
Innovation
We embrace innovation and leverage cutting-edge technologies to help businesses stay ahead of the curve. Our creative approach enables us to develop unique solutions that address complex challenges.
Collaboration
We believe in the power of collaboration. By working closely with our clients, we foster strong partnerships and ensure that our solutions align with their goals and aspirations.
Excellence
We strive for excellence in everything we do. Our commitment to delivering high-quality services and exceptional customer experiences sets us apart and drives our clients' success.
Recognized for Excellence in Consulting Services
Our commitment to delivering exceptional consulting services has been acknowledged with prestigious awards and recognitions.
Customer testimonials
What the clients say about us
Worked closely with the team to develop new frameworks and approaches that helped our business.
Their experts in CX consultancy and Mystery Shopping. Highly recommend their approach to CX.
Their experts in CX consultancy and Mystery Shopping. Highly recommend their approach to CX.
Razan Niazi
CX Manager, Chalhoub Group
Great, effective team that goes extra miles and provides good service. Professional & friendly.
Asma Ben Salah
VP, Customer Excellence, Aldar Properties
You can always expect the best from team Renascence. Hard working. Always share their opinion and recommendations with respect. I really appreciate that as a client. I enjoy bouncing ideas with them."
Ilaria Buonpane
Marketing & CX Director, Talabat
Very proactive & patient experts.Always excellent outcome. Loved working with them.
Ahmed Elsaadi
CX Director, Provis & Khidmah
The team brings high quality standards and very helpful best practices and COE framework. They support the client in all delivery aspects. Had a great experience overall when I worked with the team in Emaar.
Lamya Aubert
Program Manager, Emaar IT
The team is extremely trustworthy. Meeting the deadlines, always proposing improvements and great attitude.
Fernando Sanchez Rasueros
SVP Innovation & Investments, Aldar Group
Working with the team is a great pleasure and a stimulating experience. They always understand the business requirements and has proven to always deliver against the very high expectations I was setting.
Their passion for CX and drive towards research and innovation leads to unique and relevant methodologies that will for sure result in high quality findings. Finally, teams and stakeholders always enjoy interacting with them.
Their passion for CX and drive towards research and innovation leads to unique and relevant methodologies that will for sure result in high quality findings. Finally, teams and stakeholders always enjoy interacting with them.
Gregoire Charpe
Group Director, CX & Innovation, Majid Al Futtaim
From the beginning they have felt like an extension of my team, working alongside and independently engaging those directly involved in the project as well as the supporting functions surpassing my expectations.
Alexander Davies
COO, Dubai Properties
Very professional and hard working team. We worked together on multiple UX projects and had amazing outcomes. They always proposed the best solution regardless of the complexity of our requirements.
Maral Darakjian
Project Manager, Emaar Entertainment
Renascence's Pool of Talents
Meet Our Team
Get to know the talented individuals behind our success.
Riwa Al Hakeem
Junior Consultant
Ruba Al Hakeem
Consultant
Milan Thomas
Data Analyst
Noor Abdelhafez
Head of Mystery
Ayman Ahmed
P&P Specialist
Aziz Abdulfattah
Consultant
Lerato Mantsui
Senior Consultant
Anagiel Guevarra
Consultant
Stephanie Assio
Director
Aslan Patov
Founder & CEO
Renascence Blogs
Experience Journal
Discover the latest industry trends and expert insights in our blog.
Marketing
The Power of Storytelling in Marketing
Learn how storytelling can elevate your marketing strategy.
Technology
The Future of AI in Business
Discover how AI is transforming industries and shaping the future.
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Customer Experience
Customer Experience (CX) in Healthcare: A Cure for Patient Pain Points
This article explores how healthcare systems—from public hospitals to private clinics and health-tech platforms—are using Customer Experience (CX) to eliminate pain points and deliver care that is not only clinical, but also cognitively and emotionally coherent.
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Digital Transformation
Digital Transformation (DT) Trends in 2026: What to Expect
This article explores the leading DT trends of 2026—not predictions, but practical shifts happening now across CX, EX, and operational models in the Middle East and globally.
Behavioral Economics
Behavioral Economics for Business: How Companies Use It Every Day
From pricing strategy to employee onboarding, BE helps businesses design for real human behavior—emotional, biased, sometimes irrational, but always patterned. This article explores how leading firms are integrating BE across touchpoints to reduce friction, boost trust, and increase decision alignment.
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Employee Experience
Employee Experience (EX) How-To: Practical Tips That Work
Employee Experience doesn’t improve by chance—it improves by design. And while strategies, frameworks, and tech are important, real EX progress happens in everyday behaviors, rituals, and touchpoints.
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Employee Experience
The Critical Factors Influencing Employee Experience (EX)
Employee Experience (EX) is no longer a side conversation. In 2025, it’s a boardroom priority, a leadership KPI, and a strategic advantage. But what truly shapes EX—and what’s just noise?
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Employee Experience
Remote Employee Experience (EX) Jobs: How To Succeed in 2025
By 2025, the remote workforce isn't a side experiment—it’s a permanent and growing talent layer across the global economy. In the Middle East and beyond, companies are hiring remotely to access niche skills, reduce overhead, and provide flexibility. But flexibility alone doesn’t equal satisfaction.
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Customer Experience
Customer Experience (CX) for SMEs in the Middle East: What Works and What Fails
In the Middle East, SMEs contribute between 30% to 50% of GDP depending on the country—and in places like the UAE and Saudi Arabia, governments are actively investing in this sector as a pillar of economic diversification. But while many SMEs offer innovation and agility, their Customer Experience (CX) maturity often lags behind.
Employee Experience
Why CX Starts With EX in 2026: Culture, Connection, Performance
You can’t deliver empathy to your customers if your employees feel ignored. You can’t build trust externally if it doesn’t exist internally. And no amount of automation, personalization, or service design can compensate for a disengaged workforce.
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Employee Experience
The Employee Experience (EX) Wheel: Mapping Outcomes
How do organizations actually track and improve employee experience across so many variables—culture, onboarding, recognition, trust, feedback, and growth?
Behavioral Economics
Behavioral Economics Can Best Be Described As "Psychology Meets Economics"
For decades, economics operated under the assumption that humans are rational agents. At the same time, psychology studied how emotions, memory, and perception shape human decisions. When these two worlds collided, a new discipline emerged—behavioral economics (BE)—one that sees the world not as a perfect market of calculators, but as a messy, emotional, biased, and deeply human system of decision-making.
Behavioral Economics
Behavioral Economics Is More Than Just Numbers
At first glance, behavioral economics looks like a subfield of economics—anchored in equations, probabilities, and experiments. But dig deeper, and you’ll find something more powerful. Behavioral economics is a lens for understanding how people feel, decide, trust, and act in real life.
Behavioral Economics
Behavioral Economics Explains Why People Are Irrational: And What to Do About It
Classical economics assumes people are rational—calculating risk, maximizing utility, and always acting in their own best interest. But behavioral economics blew that myth wide open. People procrastinate, overpay, overreact, ignore facts, and choose things that hurt them. And they do it consistently.
Behavioral Economics
Is Behavioral Economics Micro or Macro? Understanding Its Scope
When behavioral economics (BE) entered the mainstream, it was widely viewed as a microeconomic tool—focused on the quirks of individual decision-making. But as governments, organizations, and economists expanded its use, a new question emerged: Can behavioral economics shape systems—not just individuals?
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Employee Experience
How McKinsey Approaches Employee Experience (EX)? Strategies for Modern Organizations
This article explores how McKinsey frames and operationalizes EX, drawing from real frameworks, case data, and published insights. We’ll look at what they get right, where they’re pushing the field, and what other organizations can learn from their structure.
Behavioral Economics
Behavioral Economics Is Dead: Debates on Its Future
The phrase “Behavioral Economics is dead” doesn’t come from skeptics alone—it’s a headline that’s appeared in conferences, academic critiques, and even op-eds by economists themselves. But what does it actually mean?
Renascence Podcasts
Experience Loom
Discover the latest insights from industry leaders in our management consulting and customer experience podcasts.
The Naked Customer. Episode 3. Customer Loyalty, Brand Loyalty & CX
In this episode, Aslan Patov speaks with Chaya Sakhuja, CEO of QBF Consulting, about the evolution of loyalty programs in the Middle East. From the success of U by Emaar to the rise of bank-partnered loyalty programs, we uncover what makes a loyalty program truly work.
Artificial Intelligence
Coming soon
The Naked Customer. Episode 2. Artificial Intelligence (AI) in Customer Experience (CX)
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.
Experience
Coming soon
The Naked Customer. Episode 1. Customer Experience Awards
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
Experience
Coming soon
The Naked Customer. Episode 1. Customer Experience Awards
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
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Artificial Intelligence
Coming soon
The Naked Customer. Episode 2. Artificial Intelligence (AI) in Customer Experience (CX)
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.