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The consultancy born at the intersection of behavioral economics and human experience.

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Design, score and fix customer journeys with AI.

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Audit every location and act on what you find.

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DECK A · 36 FORCES

The forces that shape how humans experience the world.

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Opinion

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Turn what you read into a journey you can score.

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ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Strategic PlanningCustomer Experience Strategy in 2026: What's Changed

Latest episodes

Ep. 03 · Customer LoyaltyCustomer Loyalty, Brand Loyalty & CX Ep. 02 · Artificial IntelligenceAI in Customer Experience

Latest news

AIFirefox Enterprise: Mozilla Launches Self-Hosted Browser Management MarketingNordstrom Expands FAO Schwarz Range and Adds Holiday App Features

Hub

Free tools, templates, and resources to advance your CX practice.

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Design, score and fix customer journeys with AI.

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MYSTERY AUDITS, LIVE

Every visit, every location, every score. Live.

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THE MANIFESTOBurn the Deck.

Ten Virtues. Zero Excuses.Start reading →THE HUB

Every free tool, template and resource in one place.

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AI TOOLS

CX Maturity Assessment

AI-scored benchmark

CX Vision Generator

Write a vision that moves

CX ROI Calculator

Model your CX return

EX ROI Calculator

Value of engagement

Department Planner

Structure & staff teams

The full tool suite

FREE TOOLS

Ready-to-use templates

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Shrink PDFs privately

LEARNING

Events & Webinars

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CULTURE

Burn the Deck — our manifesto

Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Customer Experience Management (CEM): The Basics Explained

Customer ExperienceJuly 2026

Customer Experience Management (CEM): The Basics Explained

Most companies confuse measuring CX with managing it. This guide explains what CX management actually is, what it requires structurally, and why the distinction compounds over time.

Read the article

02 —All Articles

The Journal.

Why Customer Experience Management Matters More Than Ever

Customer Experience

Why Customer Experience Management Matters More Than Ever

Inside Lexus's Customer Experience Strategy: What Works

Customer Experience

Inside Lexus's Customer Experience Strategy: What Works

CX Management Best Practices for 2026: A Governance Guide

Customer Experience

CX Management Best Practices for 2026: A Governance Guide

What Does a Winning Customer Experience Strategy Look Like?

Strategic Planning

What Does a Winning Customer Experience Strategy Look Like?

Building a Customer Experience Strategy Roadmap for 2026

Strategic Planning

Building a Customer Experience Strategy Roadmap for 2026

A Ready-to-Use Customer Experience Strategy Template

Strategic Planning

A Ready-to-Use Customer Experience Strategy Template

What Is a Digital Customer Experience Strategy?

Customer Experience

What Is a Digital Customer Experience Strategy?

What a Customer Experience Strategy Manager Does

Customer Experience

What a Customer Experience Strategy Manager Does

BPP University's CX Strategy Module: What It Teaches and What It Doesn't

Learning & Development

BPP University's CX Strategy Module: What It Teaches and What It Doesn't

What Is Customer Experience Management in Telecom?

Customer Experience

What Is Customer Experience Management in Telecom?

B2B Customer Experience Strategy: What Actually Works

Customer Experience

B2B Customer Experience Strategy: What Actually Works

What Exactly Is Customer Experience Management?

Customer Experience

What Exactly Is Customer Experience Management?

CX Management vs CRM: Why the Difference Costs Millions

Customer Experience

CX Management vs CRM: Why the Difference Costs Millions

What Amazon's Customer Experience Strategy Gets Right

Customer Experience

What Amazon's Customer Experience Strategy Gets Right

How to Write a Customer Experience Strategy Statement

Strategic Planning

How to Write a Customer Experience Strategy Statement

Customer Experience Management: What It Actually Requires

Customer Experience

Customer Experience Management: What It Actually Requires

Customer Experience Strategy in 2026: What's Changed

Strategic Planning

Customer Experience Strategy in 2026: What's Changed

Customer Experience (CX) Framework: Key Components and Best Practices

Customer Experience

Customer Experience (CX) Framework: Key Components and Best Practices

Aslan PatovOct 202512 min read

Property Handover Experience

Customer Experience

Property Handover Experience

Aslan PatovApr 20258 min read

Friction Points Help

Behavioral Economics

Friction Points Help

Aslan PatovApr 20255 min read

Jobs-To-Be-Done

Digital Transformation

Jobs-To-Be-Done

Aslan PatovApr 20256 min read

CX in Real Estate

Customer Experience

CX in Real Estate

Aslan PatovApr 20254 min read

Switching to PepsiCo and the Power of Genuine Partnerships

Strategic Planning

Switching to PepsiCo and the Power of Genuine Partnerships

Aslan PatovApr 20254 min read

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Two decades turning human behavior into business outcomes.

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