Opinion · Experience Journal

Ideas on experience,
behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

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This month's read.

Strategic PlanningSeptember 2024 · 7 min read

How to Incorporate Gamification into Your Customer Experience (CX) Strategy

Gamification has emerged as a powerful tool in Customer Experience (CX) strategy, enabling businesses to engage customers in innovative and enjoyable ways. By applying game-design elements to non-game contexts, companies can motivate customers, enhance engagement, and drive loyalty.

Ideas on experience,behavior & change.

This month's read.

How to Incorporate Gamification into Your Customer Experience (CX) Strategy

The Journal.

How Customer Experience (CX) Theory Shapes Business Strategy

CX Drives Business Growth

How Bupa Enhances Customer Experience (CX) with Health-Centric Solutions

How Allianz Improves Customer Experience (CX) with AI-Driven Claims and Digital Insurance Solutions

Employee Experience (EX) Design in Renewable Energy: Examples & Case Studies

Defining the Purpose of Your Customer Experience (CX) Strategy

Customer Experience (CX) Index: Benchmarking Against Industry Standards

Goal-Gradient Effect: Increased Effort as One Approaches a Goal

Heuristics and Biases Program: Simplifying Complex Decisions with Heuristics

Group Homogeneity Bias: Overestimating Similarity Within Groups

Goal Proximity Effect: Increased Motivation Nearing Goal Completion

Goal Gradient Effect: Motivation Increases as Customers Near Their Goals

Framing Heuristic: Influence of Presentation on Decision Making

Framing Effect: Shaping Customer Experience Through Strategic Presentation

Customer Service CV Without Experience: Examples and Templates

Customer Service CV Without Experience: How to Land Your First Job

Finding Customer Experience (CX) Jobs Near Me: A Comprehensive Guide

Feature Integration Theory: Combining Features into Perceptual Objects

Explanatory Style: The Impact of Positive vs. Negative Explanations on Customer Satisfaction

Expectation Bias: How Expectations Shape Customer Perceptions

Reactance: Resistance to Persuasion When Freedom Is Threatened

Customer Experience (CX): The Key to Building Long-Term Customer Loyalty

Essential Customer Experience (CX) Metrics You Should Track

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Ideas on experience,
behavior & change.