Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Customer ExperienceApril 2025 · 12 min read

What is Customer Experience (CX) and Why It Matters

Customer Experience (CX) refers to the overall perception that customers have of a brand based on all their interactions across various touchpoints. It encompasses every aspect of a company’s offering, including the quality of customer service, product quality, marketing communications, digital interactions, and the physical environment where transactions occur.

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02 —All Articles

Ideas on experience, behavior & change.

This month's read.

What is Customer Experience (CX) and Why It Matters

The Journal.

Building a Successful CX Lab: Strategies, Tools, and Case Studies

How a CX Lab Drives Innovation: Best Practices for Testing and Learning

What Are Behavioral Science Examples? Real-Life Cases Illustrating Human Behavior

Behavioral Economics Chicago: What the Windy City Teaches Us About Bias

Customer Experience (CX) KPIs: Key Metrics You Should Track

Mystery Shopper Duties and Responsibilities in 2026

Behavioral Economics for Business: Strategies That Drive Innovation

Insights From Employee Experience (EX) Experts: Trends, Tips, And Predictions

Behavioral Economics and Marketing Strategy: Insights That Drive Results

Behavioral Economics in Retail: How Shopping Decisions Are Really Made

Behavioral Economics Jobs: Careers That Make a Difference

Understanding the Future of Employee Engagement

Mapping the Employee Experience (EX): A Visual Guide to Every Touchpoint

Customer Experience (CX) in Healthcare: A Cure for Broken Journeys

Reimagining Public Sector Work Through Employee Experience (EX)

The Ultimate Employee Experience (EX) PPT Template: Design, Content, And Strategy

Behavioral Economics and Neuroeconomics: Mapping the Brain of Decision Making

Behavioral Economics Overview: A Comprehensive Snapshot

Digital Transformation (DT) Trends in 2026: What You Should Be Watching

Employee Experience (EX) Officer Job Description: Key Responsibilities And Requirements

Behavioral Economics in Decision Making: Understanding How People Make Choices

Behavioral Economics for Leaders: How to Make Better Decisions

The Hottest Employee Experience (EX) Jobs in London: What Recruiters Are Looking For

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