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The consultancy born at the intersection of behavioral economics and human experience.

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The CX design platform we built from a decade of client work.

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A decade of CX transformation across the region's defining sectors.

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CX News

Industry news filtered for what actually matters in customer experience, behavioral science and the business of serving people — rewritten, synthesised, and free of the noise.

Just in

3 Aug 2026South Korea Patient Experience Rankings: Regional Hospitals Beat Big Five1 Aug 2026HIRA Patient Experience Grades: South Korea Ranks Hospitals on CX31 Jul 2026HIRA Patient Experience Grading: 57 South Korean Hospitals Top-Ranked31 Jul 2026WellSpan Health Expands Hippocratic AI to Reshape Patient CX29 Jul 2026New Jersey Hospitals Ranked Second-Worst in US for Patient Experience22 Jul 2026VHA 2025 Patient Experience Awards: What CX Leaders Should Note21 Jul 2026Ascension Saint Thomas West $120M Campus Redesign Targets Patient Experience21 Jul 2026First-Use Experience Drives Long-Term Medication Adherence, Noble Finds20 Jul 2026Redi Health Signs 9 of Top 10 Pharma Makers in Patient CX Push20 Jul 2026CMS Five-Star Patient Experience: Iowa Rural Hospitals Lead on HCAHPS16 Jul 2026Nicklaus Children's Hospital Adopts Epic EHR to Improve Patient Experience10 Jul 2026Healthgrades 2026 Top Hospitals for Patient Experience: Key Findings

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