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CX News

Industry news filtered for what actually matters in customer experience, behavioral science and the business of serving people — rewritten, synthesised, and free of the noise.

Brand Experience

Subway Unveils Blueprint Restaurant Redesign for EMEA

Subway has launched Blueprint, a redesigned restaurant format and brand experience rolling out across Europe, the Middle East and Africa, focused on store design rather than menu or pricing changes.

9 Oct 2026 · 2 min read · 2 sources

Brand Experience

Dookki Wraps 'Recipe LIVE' Campaign to Deepen Customer Interaction

South Korean dining brand Dookki has concluded its livestreamed 'Dookki Recipe LIVE' campaign, part of a broader strategy to deepen real-time, participatory engagement with customers.

2 Oct 2026 · 2 min read

Brand Experience

DE-YAN Appoints Jonathan Akwue as President

Brand experience studio DE-YAN has named industry veteran Jonathan Akwue as its new President, signalling a leadership push as experience becomes a boardroom priority.

30 Sept 2026 · 2 min read

Brand Experience

MGA brings L.O.L. Surprise! and Bratz to Selfridges Birmingham

MGA Entertainment has opened an immersive L.O.L. Surprise! and Bratz brand experience inside Selfridges Birmingham, moving beyond shelf display into physical retail storytelling.

13 Aug 2026 · 2 min read

Brand Experience

Hershey's Mumbai Airport Gate Takeover: Choice Architecture in Action

Hershey's has transformed a boarding gate at Mumbai's CSMIA into an immersive brand environment, targeting travellers during peak psychological receptivity post-security.

7 Aug 2026 · 2 min read

Brand Experience

Interbrand & Clootrack Launch AI-Native Brand Experience OS

Interbrand and Clootrack have partnered to build the first AI-native Brand Experience Operating System, connecting real-time customer sentiment to brand strategy and equity measurement.

7 Aug 2026 · 2 min read

Just in

7 Aug 2026Genesis Cheongju Wins Two Red Dot Awards for Brand Experience Design 6 Aug 2026Last-Mile Delivery Experience Drives Brand Loyalty, Veho Research Finds 6 Aug 2026KFC Malaysia 50th Anniversary: Immersive Brand Experience Launches 31 Jul 2026KFC Malaysia Multisensory Brand Experience: CX Lessons for QSR 29 Jul 2026Interbrand & Clootrack Launch AI-Native Brand Experience OS 24 Jul 2026SAL Saudi Logistics Names Director of Brand Experience 22 Jul 2026Hospital Brand Loyalty Shapes Patient Care Access Decisions 21 Jul 2026LX Hausys Seoul Brand Experience Space: CX and Sensory Design 21 Jul 2026Havas Acquires MUT: Experiential Marketing Joins Integrated CX 21 Jul 2026Colony Group ACE Market IPO: Brand Experience Provider Files 21 Jul 2026Bojangles Partners with Imagine to Redesign In-Restaurant Brand Experience

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