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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Curse of Knowledge: Difficulty in Explaining Topics Known Well to Novices
Behavioral EconomicsSeptember 2024 · 8 min read

Curse of Knowledge: Difficulty in Explaining Topics Known Well to Novices

Imagine a tech expert explaining a complex product feature to a novice user without realizing the jargon and assumptions they're making. This is an example of the Curse of Knowledge, where individuals find it challenging to explain or communicate concepts they understand well to those with less knowledge.

Read the article

02 —All Articles

The Journal.

Optimism Bias: Overestimating Positive Outcomes in Customer DecisionsBehavioral Economics

Optimism Bias: Overestimating Positive Outcomes in Customer Decisions

Aslan PatovSept 202410 min read
Stereotyping: Overgeneralized Beliefs About a Group of PeopleBehavioral Economics

Stereotyping: Overgeneralized Beliefs About a Group of People

Aslan PatovSept 202410 min read
Overprecision: Excessive Confidence in Precision of InformationBehavioral Economics

Overprecision: Excessive Confidence in Precision of Information

Aslan PatovSept 202410 min read
Peer Influence Bias: Influence of Peers on DecisionsBehavioral Economics

Peer Influence Bias: Influence of Peers on Decisions

Aslan PatovSept 20248 min read
Parsimony Bias: Preference for Simple ExplanationsBehavioral Economics

Parsimony Bias: Preference for Simple Explanations

Aslan PatovSept 20247 min read
Overinterpretation: Overanalyzing Simple DataBehavioral Economics

Overinterpretation: Overanalyzing Simple Data

Aslan PatovSept 20247 min read
Ownership Effect: Overvaluing Owned ItemsBehavioral Economics

Ownership Effect: Overvaluing Owned Items

Aslan PatovSept 20248 min read
Personalized ExperiencesCustomer Loyalty

Personalized Experiences

Aslan PatovSept 20245 min read
Perceptual Adaptation: Adjustment of Perception Based on ExperienceBehavioral Economics

Perceptual Adaptation: Adjustment of Perception Based on Experience

Aslan PatovSept 20247 min read
Perceptual Weighting: Giving Different Weights to Perceived InformationBehavioral Economics

Perceptual Weighting: Giving Different Weights to Perceived Information

Aslan PatovSept 20247 min read
Perceptual Bias Effect: Misinterpreting Sensory InformationBehavioral Economics

Perceptual Bias Effect: Misinterpreting Sensory Information

Aslan PatovSept 20247 min read
Impression Management: Customers Shaping Their Image Through PurchasesBehavioral Economics

Impression Management: Customers Shaping Their Image Through Purchases

Aslan PatovSept 202410 min read
Who is a Customer Experience (CX) Associate? Key CompetenciesCustomer Experience

Who is a Customer Experience (CX) Associate? Key Competencies

Aslan PatovSept 20249 min read
Perception Bias: Misinterpretation of Sensory InformationBehavioral Economics

Perception Bias: Misinterpretation of Sensory Information

Aslan PatovSept 20247 min read
How to Measure Customer Experience (CX) Metrics EffectivelyCustomer Experience

How to Measure Customer Experience (CX) Metrics Effectively

Aslan PatovSept 20247 min read
Positive Reinforcement: Encouraging Repeated Customer BehaviorsBehavioral Economics

Positive Reinforcement: Encouraging Repeated Customer Behaviors

Aslan PatovSept 20247 min read
Pluralistic Ignorance: Belief That Others Disagree When They Do NotBehavioral Economics

Pluralistic Ignorance: Belief That Others Disagree When They Do Not

Aslan PatovSept 20247 min read
Predecisional Distortion: Twisting Information to Fit Initial PreferencesBehavioral Economics

Predecisional Distortion: Twisting Information to Fit Initial Preferences

Aslan PatovSept 20247 min read
Spillover Heuristic: Influence of One Event on Perceptions of AnotherBehavioral Economics

Spillover Heuristic: Influence of One Event on Perceptions of Another

Aslan PatovSept 20248 min read
Craving Positive Feedback: Customers Seeking AffirmationBehavioral Economics

Craving Positive Feedback: Customers Seeking Affirmation

Aslan PatovSept 202410 min read
Why Customer Experience (CX) is Important for Business SuccessCustomer Experience

Why Customer Experience (CX) is Important for Business Success

Aslan PatovSept 20248 min read
Conservatism Bias: Insufficient Adjustment of Beliefs When Presented With New EvidenceBehavioral Economics

Conservatism Bias: Insufficient Adjustment of Beliefs When Presented With New Evidence

Aslan PatovSept 202410 min read
Social Responsibility in ESGESG

Social Responsibility in ESG

Aslan PatovSept 20246 min read

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