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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

How IKEA Uses Technology to Improve Customer Experience (CX) in Retail
Digital TransformationSeptember 2024 · 12 min read

How IKEA Uses Technology to Improve Customer Experience (CX) in Retail

IKEA, the world’s largest furniture retailer, has continuously evolved its customer experience (CX) strategy by integrating cutting-edge technology to enhance both online and in-store shopping experiences. Known for its flat-pack furniture and maze-like stores, IKEA has leveraged digital innovations such as augmented reality (AR), virtual reality (VR), and a robust e-commerce platform to meet changing customer expectations.

Read the article

02 —All Articles

The Journal.

How Samsung Leads in Product Experience (PX) with Innovation and Customer-Centric DesignCustomer Experience

How Samsung Leads in Product Experience (PX) with Innovation and Customer-Centric Design

Aslan PatovSept 202412 min read
Implicit Preference: Unconscious PreferencesBehavioral Economics

Implicit Preference: Unconscious Preferences

Aslan PatovSept 20248 min read
Customer Experience (CX) for Dummies: Essential Strategies for SuccessCustomer Experience

Customer Experience (CX) for Dummies: Essential Strategies for Success

Aslan PatovSept 202410 min read
Customer Experience (CX) and Technology: How to Leverage Emerging TechDigital Transformation

Customer Experience (CX) and Technology: How to Leverage Emerging Tech

Aslan PatovSept 202410 min read
In-Group Favoritism: Preference for Members of One's Own GroupBehavioral Economics

In-Group Favoritism: Preference for Members of One's Own Group

Aslan PatovSept 202410 min read
Impression Formation: First Impressions and Lasting Customer PerceptionsBehavioral Economics

Impression Formation: First Impressions and Lasting Customer Perceptions

Aslan PatovSept 20247 min read
Improving Customer Experience (CX) Operations: Strategies for SuccessCustomer Experience

Improving Customer Experience (CX) Operations: Strategies for Success

Aslan PatovSept 202410 min read
Who is Customer Experience (CX) Responsible For? Roles and ResponsibilitiesLearning & Development

Who is Customer Experience (CX) Responsible For? Roles and Responsibilities

Aslan PatovSept 202410 min read
Implicit Association: Unconscious Connections Between ConceptsBehavioral Economics

Implicit Association: Unconscious Connections Between Concepts

Aslan PatovSept 20247 min read
Top Customer Experience (CX) Courses for Professionals in 2026Learning & Development

Top Customer Experience (CX) Courses for Professionals in 2026

Aslan PatovSept 202412 min read
Customer Experience (CX) and Personalization: Strategies for SuccessCustomer Experience

Customer Experience (CX) and Personalization: Strategies for Success

Aslan PatovSept 20249 min read
Incremental vs. Radical Change: Customer Preferences for InnovationBehavioral Economics

Incremental vs. Radical Change: Customer Preferences for Innovation

Aslan PatovSept 202410 min read
Who is Responsible for Customer Experience (CX)? Aligning Teams for SuccessCustomer Experience

Who is Responsible for Customer Experience (CX)? Aligning Teams for Success

Aslan PatovSept 202410 min read
Customer Experience (CX) is Important: Key Reasons WhyCustomer Experience

Customer Experience (CX) is Important: Key Reasons Why

Aslan PatovSept 202410 min read
Who Are Customer Experience (CX) Management Specialists? Best PracticesCustomer Experience

Who Are Customer Experience (CX) Management Specialists? Best Practices

Aslan PatovSept 202412 min read
Inconsistency Bias: Discomfort with Inconsistent InformationBehavioral Economics

Inconsistency Bias: Discomfort with Inconsistent Information

Aslan PatovSept 20247 min read
Inductive Bias: Generalizing from Specific InstancesBehavioral Economics

Inductive Bias: Generalizing from Specific Instances

Aslan PatovSept 20247 min read
Objective Self-Awareness: Focus on Self in Decision MakingBehavioral Economics

Objective Self-Awareness: Focus on Self in Decision Making

Aslan PatovSept 20247 min read
Incremental Heuristic: Gradual Changes in PreferencesBehavioral Economics

Incremental Heuristic: Gradual Changes in Preferences

Aslan PatovSept 20247 min read
Customer Experience (CX) and Omnichannel Strategies: How to Create Seamless ExperiencesDigital Transformation

Customer Experience (CX) and Omnichannel Strategies: How to Create Seamless Experiences

Aslan PatovSept 20248 min read
Career Path and Opportunities for Customer Experience (CX) ProfessionalsCustomer Experience

Career Path and Opportunities for Customer Experience (CX) Professionals

Aslan PatovSept 20248 min read
Customer Experience (CX) and Innovation: How to Turn Ideas into Impactful ExperiencesInnovation Management

Customer Experience (CX) and Innovation: How to Turn Ideas into Impactful Experiences

Aslan PatovSept 202410 min read
Customer Experience (CX) Can Be Measured Through ASM: Tools and TechnologiesCustomer Experience

Customer Experience (CX) Can Be Measured Through ASM: Tools and Technologies

Aslan PatovSept 202410 min read

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