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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

How Starbucks Builds Loyalty and Enhances Customer Experience (CX) with Rewards Programs
Customer LoyaltySeptember 2024 · 12 min read

How Starbucks Builds Loyalty and Enhances Customer Experience (CX) with Rewards Programs

Starbucks, one of the most recognized coffee brands worldwide, has mastered the art of building customer loyalty through innovative rewards programs and exceptional customer experience (CX). With over 35,000 stores globally and millions of loyal customers, Starbucks continues to set the standard for customer engagement and satisfaction.

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02 —All Articles

The Journal.

IKEA Effect: Overvaluing Products Customers Help CreateBehavioral Economics

IKEA Effect: Overvaluing Products Customers Help Create

Aslan PatovSept 202410 min read
The Role of Purpose in Driving Customer Experience (CX) SuccessCustomer Experience

The Role of Purpose in Driving Customer Experience (CX) Success

Aslan PatovSept 20247 min read
How Uber Enhances Customer Experience (CX) with On-Demand Mobility SolutionsCustomer Experience

How Uber Enhances Customer Experience (CX) with On-Demand Mobility Solutions

Aslan PatovSept 202412 min read
How Target Enhances Customer Experience (CX) with Seamless Omnichannel StrategiesCustomer Experience

How Target Enhances Customer Experience (CX) with Seamless Omnichannel Strategies

Aslan PatovSept 202412 min read
Impact Discounting: Underestimating the Impact of EventsBehavioral Economics

Impact Discounting: Underestimating the Impact of Events

Aslan PatovSept 20247 min read
Illusory Correlation: Misinterpreting Relationships in Customer FeedbackBehavioral Economics

Illusory Correlation: Misinterpreting Relationships in Customer Feedback

Aslan PatovSept 202410 min read
How Walmart Enhances Customer Experience (CX) with Digital and Physical IntegrationCustomer Experience

How Walmart Enhances Customer Experience (CX) with Digital and Physical Integration

Aslan PatovSept 202412 min read
Customer Experience (CX) vs. Customer Service: Strategies for SuccessCustomer Experience

Customer Experience (CX) vs. Customer Service: Strategies for Success

Aslan PatovSept 20248 min read
How Zara Leads in Customer Experience (CX)Customer Experience

How Zara Leads in Customer Experience (CX)

Aslan PatovSept 202410 min read
How Zendesk Supports Customer Experience (CX)Digital Transformation

How Zendesk Supports Customer Experience (CX)

Aslan PatovSept 20248 min read
Customer Experience (CX) is Equal to Business Success: Here’s WhyCustomer Experience

Customer Experience (CX) is Equal to Business Success: Here’s Why

Aslan PatovSept 202410 min read
Salience Heuristic: Overemphasis on Prominent InformationBehavioral Economics

Salience Heuristic: Overemphasis on Prominent Information

Aslan PatovSept 20247 min read
How to Align Customer Experience (CX) Objectives with Business GoalsCustomer Experience

How to Align Customer Experience (CX) Objectives with Business Goals

Aslan PatovSept 20247 min read
Customer Experience (CX) is Everyone’s Responsibility: Empowering EmployeesCustomer Experience

Customer Experience (CX) is Everyone’s Responsibility: Empowering Employees

Aslan PatovSept 202410 min read
Risk Perception: Customers’ Subjective Judgments of RiskBehavioral Economics

Risk Perception: Customers’ Subjective Judgments of Risk

Aslan PatovSept 20247 min read
Customer Experience (CX) in the Public Sector: The Role of TechnologyCustomer Experience

Customer Experience (CX) in the Public Sector: The Role of Technology

Aslan PatovSept 202410 min read
How to Create a Customer Experience (CX) Journey MapCustomer Experience

How to Create a Customer Experience (CX) Journey Map

Aslan PatovSept 202412 min read
Customer Experience (CX) for Dummies: A Wiley Brand Key ConceptsCustomer Experience

Customer Experience (CX) for Dummies: A Wiley Brand Key Concepts

Aslan PatovSept 202410 min read
How to Develop Expertise in Customer Experience (CX)Customer Experience

How to Develop Expertise in Customer Experience (CX)

Aslan PatovSept 20247 min read
Why Customer Experience (CX) is Important: Trends for 2026Customer Experience

Why Customer Experience (CX) is Important: Trends for 2026

Aslan PatovSept 202410 min read
Customer Experience (CX) Statistics: What They Reveal About Consumer BehaviorCustomer Experience

Customer Experience (CX) Statistics: What They Reveal About Consumer Behavior

Aslan PatovSept 20248 min read
Customer Experience (CX) and Brand Loyalty: Strategies to Increase LoyaltyCustomer Loyalty

Customer Experience (CX) and Brand Loyalty: Strategies to Increase Loyalty

Aslan PatovSept 202410 min read
How to Improve Your Customer Experience (CX) Index ScoreFeedback Management

How to Improve Your Customer Experience (CX) Index Score

Aslan PatovSept 202412 min read

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