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Opinion · Experience Journal

Ideas on experience,
behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Environmental Sustainability in ESG
ESGSeptember 2024 · 5 min read

Environmental Sustainability in ESG

Environmental sustainability has become a cornerstone of corporate responsibility and innovation in today’s business landscape. For companies in the Middle East and beyond, embracing sustainable practices not only benefits the planet but also enhances brand reputation, operational efficiency, and profitability.

Read the article

02 —All Articles

The Journal.

Epistemic Curiosity Bias: Desire for Knowledge and UnderstandingBehavioral Economics

Epistemic Curiosity Bias: Desire for Knowledge and Understanding

Aslan PatovSept 20248 min read
Equity Aversion: Discomfort with Unequal OutcomesBehavioral Economics

Equity Aversion: Discomfort with Unequal Outcomes

Aslan PatovSept 20248 min read
Equivocation Bias: Ambiguous Language Influencing DecisionsBehavioral Economics

Equivocation Bias: Ambiguous Language Influencing Decisions

Aslan PatovSept 202410 min read
Escalation Bias: Increasing Commitment to a Failing Course of ActionBehavioral Economics

Escalation Bias: Increasing Commitment to a Failing Course of Action

Aslan PatovSept 20248 min read
Excessive Optimism: Overestimation of Positive OutcomesBehavioral Economics

Excessive Optimism: Overestimation of Positive Outcomes

Aslan PatovSept 20247 min read
Experience Discounting: Devaluing Past ExperiencesBehavioral Economics

Experience Discounting: Devaluing Past Experiences

Aslan PatovSept 20248 min read
Temporal Heuristic: Judging Based on Time FramesBehavioral Economics

Temporal Heuristic: Judging Based on Time Frames

Aslan PatovSept 20247 min read
Customer Experience (CX) vs. Customer Excellence: Aligning StrategiesCustomer Experience

Customer Experience (CX) vs. Customer Excellence: Aligning Strategies

Aslan PatovSept 20249 min read
FOMO (Fear of Missing Out): Impact on Customer Purchasing DecisionsBehavioral Economics

FOMO (Fear of Missing Out): Impact on Customer Purchasing Decisions

Aslan PatovSept 20247 min read
False Memory: Recollections of Events That Did Not OccurBehavioral Economics

False Memory: Recollections of Events That Did Not Occur

Aslan PatovSept 202410 min read
False Attribution: Misattributing Causes in Customer FeedbackBehavioral Economics

False Attribution: Misattributing Causes in Customer Feedback

Aslan PatovSept 20247 min read
False Fame Effect: Misattributing Familiarity to FameBehavioral Economics

False Fame Effect: Misattributing Familiarity to Fame

Aslan PatovSept 20247 min read
False Balance: Giving Equal Weight to Unequal EvidenceBehavioral Economics

False Balance: Giving Equal Weight to Unequal Evidence

Aslan PatovSept 202410 min read
False Consensus Effect: Overestimating Agreement Among CustomersBehavioral Economics

False Consensus Effect: Overestimating Agreement Among Customers

Aslan PatovSept 202410 min read
Feature Positive Effect: Focusing on Presence Rather Than Absence of FeaturesBehavioral Economics

Feature Positive Effect: Focusing on Presence Rather Than Absence of Features

Aslan PatovSept 202410 min read
Field Effect: Influence of Environment on PerceptionBehavioral Economics

Field Effect: Influence of Environment on Perception

Aslan PatovSept 20247 min read
First Impressions Bias: Lasting Impact of Initial ImpressionsBehavioral Economics

First Impressions Bias: Lasting Impact of Initial Impressions

Aslan PatovSept 20248 min read
Finding Customer Experience (CX) Manager Jobs Near Me: A Step-by-Step GuideLearning & Development

Finding Customer Experience (CX) Manager Jobs Near Me: A Step-by-Step Guide

Aslan PatovSept 20249 min read
What Customer Experience (CX) Can Be Measured Through: Metrics That MatterCustomer Experience

What Customer Experience (CX) Can Be Measured Through: Metrics That Matter

Aslan PatovSept 202414 min read
What is Customer Archetype? Definitions & ExamplesCustomer Experience

What is Customer Archetype? Definitions & Examples

Aslan PatovSept 20248 min read
Foot-in-the-Door Phenomenon: Agreeing to Larger Requests After Small OnesBehavioral Economics

Foot-in-the-Door Phenomenon: Agreeing to Larger Requests After Small Ones

Aslan PatovSept 20247 min read
Generosity Heuristic Effect: Decisions Influenced by GenerosityBehavioral Economics

Generosity Heuristic Effect: Decisions Influenced by Generosity

Aslan PatovSept 20247 min read
G.I. Joe Fallacy: Knowing About a Bias Doesn't Eradicate Its InfluenceBehavioral Economics

G.I. Joe Fallacy: Knowing About a Bias Doesn't Eradicate Its Influence

Aslan PatovSept 202410 min read

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