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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

The History of the Customer Journey: From Transactional to Customer-Centric Experiences
Customer ExperienceNovember 2024 · 12 min read

The History of the Customer Journey: From Transactional to Customer-Centric Experiences

The concept of the customer journey has evolved significantly over the decades, reflecting shifts in consumer expectations, technological advancements, and a deeper understanding of customer psychology.

Read the article

02 —All Articles

The Journal.

Where to Create a Customer Journey Map: Tools and Platforms for Effective CX DesignCustomer Experience

Where to Create a Customer Journey Map: Tools and Platforms for Effective CX Design

Aslan PatovNov 202412 min read
What is Customer Experience (CX) Consulting? An In-Depth Guide to Improving Customer InteractionsCustomer Experience

What is Customer Experience (CX) Consulting? An In-Depth Guide to Improving Customer Interactions

Aslan PatovNov 202412 min read
How LinkedIn Enhances Customer Experience (CX) Through the Customer JourneyCustomer Experience

How LinkedIn Enhances Customer Experience (CX) Through the Customer Journey

Aslan PatovNov 202412 min read
Who Invented the Customer Journey Map? Origins and Evolution of a CX EssentialCustomer Experience

Who Invented the Customer Journey Map? Origins and Evolution of a CX Essential

Aslan PatovNov 202412 min read
How KFC Enhances Customer Experience (CX) Through the Customer JourneyCustomer Experience

How KFC Enhances Customer Experience (CX) Through the Customer Journey

Aslan PatovNov 202412 min read
How Uniqlo Enhances Customer Experience (CX) Through the Customer JourneyCustomer Experience

How Uniqlo Enhances Customer Experience (CX) Through the Customer Journey

Aslan PatovNov 202412 min read
Customer experience consulting: what firms do and how to choose oneCustomer Experience

Customer experience consulting: what firms do and how to choose one

Aslan PatovNov 202412 min read
How Gyms Enhance Customer Experience (CX) Through the Customer JourneyCustomer Experience

How Gyms Enhance Customer Experience (CX) Through the Customer Journey

Aslan PatovNov 202412 min read
How Apple Enhances Customer Experience (CX) Through a Seamless Customer JourneyCustomer Experience

How Apple Enhances Customer Experience (CX) Through a Seamless Customer Journey

Aslan PatovNov 202412 min read
How the Customer Journey Enhances Retention by Creating Lasting ConnectionsCustomer Experience

How the Customer Journey Enhances Retention by Creating Lasting Connections

Aslan PatovNov 202412 min read
Customer Journey in B2C: Crafting Meaningful Connections with ConsumersCustomer Experience

Customer Journey in B2C: Crafting Meaningful Connections with Consumers

Aslan PatovNov 202412 min read
Who Conducts Customer Journey Mapping? Roles and Teams Driving CX InsightsCustomer Experience

Who Conducts Customer Journey Mapping? Roles and Teams Driving CX Insights

Aslan PatovNov 202412 min read
Enhancing Customer Experiences through Digital TransformationDigital Transformation

Enhancing Customer Experiences through Digital Transformation

Aslan PatovSept 20244 min read
How Peloton Enhances Customer Experience (CX) with Engaging Fitness ContentCustomer Experience

How Peloton Enhances Customer Experience (CX) with Engaging Fitness Content

Aslan PatovSept 202412 min read
How Rolex Enhances Customer Experience (CX) with Timeless Craftsmanship and Bespoke Customer CareCustomer Experience

How Rolex Enhances Customer Experience (CX) with Timeless Craftsmanship and Bespoke Customer Care

Aslan PatovSept 202412 min read
How Salesforce Supports Business Growth with Customer-Centric Experience (CX) ToolsOrganizational Transformation

How Salesforce Supports Business Growth with Customer-Centric Experience (CX) Tools

Aslan PatovSept 202412 min read
Identifying Pain Points via Mystery AuditsMystery Shopping

Identifying Pain Points via Mystery Audits

Aslan PatovSept 20244 min read
Innovation Management: Cultivating a Culture of InnovationInnovation Management

Innovation Management: Cultivating a Culture of Innovation

Aslan PatovSept 20245 min read
Hyperbolic Discounting: Preference for Immediate Rewards Over Future BenefitsBehavioral Economics

Hyperbolic Discounting: Preference for Immediate Rewards Over Future Benefits

Aslan PatovSept 202410 min read
Customer Experience (CX) is the Next Competitive Battleground in 2026Customer Experience

Customer Experience (CX) is the Next Competitive Battleground in 2026

Aslan PatovSept 202410 min read
How Sephora Enhances Customer Experience (CX) Through Personalization and Digital InnovationCustomer Experience

How Sephora Enhances Customer Experience (CX) Through Personalization and Digital Innovation

Aslan PatovSept 202412 min read
Perceived Control: Importance of Customers Feeling in ControlBehavioral Economics

Perceived Control: Importance of Customers Feeling in Control

Aslan PatovSept 20248 min read
How Starling Bank Enhances Customer Experience (CX) with Digital-First Banking and Self-Service SolutionsCustomer Experience

How Starling Bank Enhances Customer Experience (CX) with Digital-First Banking and Self-Service Solutions

Aslan PatovSept 202412 min read

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