Opinion · Experience Journal

Ideas on experience,
behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

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This month's read.

Behavioral EconomicsSeptember 2024 · 10 min read

Goal Proximity Effect: Increased Motivation Nearing Goal Completion

Picture a situation where a customer is just a few points away from earning a reward in a loyalty program. Suddenly, they start making more frequent purchases, trying new products, and engaging more actively with the brand. This surge in activity and motivation isn't random; it's driven by the Goal Proximity Effect.

Ideas on experience,behavior & change.

This month's read.

Goal Proximity Effect: Increased Motivation Nearing Goal Completion

The Journal.

Group Homogeneity Bias: Overestimating Similarity Within Groups

Heuristics and Biases Program: Simplifying Complex Decisions with Heuristics

Goal-Gradient Effect: Increased Effort as One Approaches a Goal

Customer Experience (CX) Index: Benchmarking Against Industry Standards

Defining the Purpose of Your Customer Experience (CX) Strategy

Employee Experience (EX) Design in Renewable Energy: Examples & Case Studies

How Allianz Improves Customer Experience (CX) with AI-Driven Claims and Digital Insurance Solutions

How BMW Elevates Customer Experience (CX) with Luxury and Customization Options

How Bupa Enhances Customer Experience (CX) with Health-Centric Solutions

CX Drives Business Growth

How Customer Experience (CX) Theory Shapes Business Strategy

How to Incorporate Gamification into Your Customer Experience (CX) Strategy

How to Leverage Customer Experience (CX) Net Promoter Score for Growth

How to Measure the Success of Your Customer Experience (CX) Program

End-State Bias: Overemphasizing Final Outcomes

How to Use Customer Experience (CX) Quotes to Motivate Your Organization

How to Write a Customer Service Resume Without Experience

Evolutionary Bias: Decisions Influenced by Evolutionary Factors

Expectation Heuristic: Influence of Expectations on Perceptions

Identity Protection: Maintaining Beliefs to Protect Identity

Impact Perception: Misjudging the Impact of Events

Extended Mind Hypothesis: Cognition Extending Beyond the Brain

Fading Affect Bias: Positive Events Fading More Slowly Than Negative Ones

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Ideas on experience,
behavior & change.