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Opinion

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Opinion · Experience Journal

Ideas on experience,
behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Focalism Effect: Overemphasis on One Aspect of an Event
Behavioral EconomicsSeptember 2024 · 7 min read

Focalism Effect: Overemphasis on One Aspect of an Event

Imagine a customer who is considering purchasing a new car. They focus heavily on the car's fuel efficiency because of rising gas prices, paying less attention to other important factors like safety features, reliability, and overall comfort. This tendency to overemphasize one aspect of a decision, while neglecting other relevant factors, illustrates the Focalism Effect.

Read the article

02 —All Articles

The Journal.

Information Asymmetry: Unequal Knowledge Among ParticipantsBehavioral Economics

Information Asymmetry: Unequal Knowledge Among Participants

Aslan PatovSept 20248 min read
Forewarning Effect: Resistance to Persuasion After Being ForewarnedBehavioral Economics

Forewarning Effect: Resistance to Persuasion After Being Forewarned

Aslan PatovSept 202410 min read
Frequency Illusion: Noticing Something More Often After Learning About ItBehavioral Economics

Frequency Illusion: Noticing Something More Often After Learning About It

Aslan PatovSept 202410 min read
Frequency Validity Effect: Frequent Information Seen as More ValidBehavioral Economics

Frequency Validity Effect: Frequent Information Seen as More Valid

Aslan PatovSept 20247 min read
Functional Fixedness: Limiting Customer Use of Products to Traditional UsesBehavioral Economics

Functional Fixedness: Limiting Customer Use of Products to Traditional Uses

Aslan PatovSept 20247 min read
Intuition Heuristic: Decisions Based on IntuitionBehavioral Economics

Intuition Heuristic: Decisions Based on Intuition

Aslan PatovSept 202410 min read
How AI is Transforming Customer Experience (CX)Digital Transformation

How AI is Transforming Customer Experience (CX)

Aslan PatovSept 202410 min read
How BYD Enhances Customer Experience (CX) Through Electric Vehicle InnovationCustomer Experience

How BYD Enhances Customer Experience (CX) Through Electric Vehicle Innovation

Aslan PatovSept 202412 min read
How Bentley Elevates Customer Experience (CX) Through Bespoke Customization and Exceptional Dealership ServicesCustomer Experience

How Bentley Elevates Customer Experience (CX) Through Bespoke Customization and Exceptional Dealership Services

Aslan PatovSept 202412 min read
How Customer Experience (CX) Improves Overall Business PerformanceCustomer Experience

How Customer Experience (CX) Improves Overall Business Performance

Aslan PatovSept 202410 min read
Justification of Effort: Valuing Outcomes Based on Effort InvestedBehavioral Economics

Justification of Effort: Valuing Outcomes Based on Effort Invested

Aslan PatovSept 20247 min read
Key Skills and Competencies for Customer Experience (CX) ProfessionalsLearning & Development

Key Skills and Competencies for Customer Experience (CX) Professionals

Aslan PatovSept 202410 min read
How Delta Airlines Improves Customer Experience (CX) with Operational ExcellenceCustomer Experience

How Delta Airlines Improves Customer Experience (CX) with Operational Excellence

Aslan PatovSept 202412 min read
How Emirates Airlines Enhances Customer Experience (CX) with Luxurious In-Flight Services and Seamless Travel JourneysCustomer Experience

How Emirates Airlines Enhances Customer Experience (CX) with Luxurious In-Flight Services and Seamless Travel Journeys

Aslan PatovSept 202412 min read
How Hilton Enhances Customer Experience (CX) with Digital Innovations in HospitalityCustomer Experience

How Hilton Enhances Customer Experience (CX) with Digital Innovations in Hospitality

Aslan PatovSept 202412 min read
How IKEA Uses Technology to Improve Customer Experience (CX) in RetailDigital Transformation

How IKEA Uses Technology to Improve Customer Experience (CX) in Retail

Aslan PatovSept 202412 min read
Lessons from Zalando’s Customer Experience (CX) ApproachCustomer Experience

Lessons from Zalando’s Customer Experience (CX) Approach

Aslan PatovSept 202410 min read
How Intuit (Quickbooks) Enhances Customer Experience (CX) with Personalized Financial SolutionsCustomer Experience

How Intuit (Quickbooks) Enhances Customer Experience (CX) with Personalized Financial Solutions

Aslan PatovSept 202412 min read
How JetBlue Enhances Customer Experience (CX) with Passenger Comfort and CareCustomer Experience

How JetBlue Enhances Customer Experience (CX) with Passenger Comfort and Care

Aslan PatovSept 202412 min read
How MTS Enhances Customer Experience (CX) with AI and Personalized Telecom ServicesDigital Transformation

How MTS Enhances Customer Experience (CX) with AI and Personalized Telecom Services

Aslan PatovSept 202412 min read
How Mercedes-Benz Elevates Customer Experience (CX) with Luxury In-Car Technology and Personalized Dealership ServicesCustomer Experience

How Mercedes-Benz Elevates Customer Experience (CX) with Luxury In-Car Technology and Personalized Dealership Services

Aslan PatovSept 202412 min read
How Prudential Improves Customer Experience (CX) with Personalized Financial Planning ToolsCustomer Experience

How Prudential Improves Customer Experience (CX) with Personalized Financial Planning Tools

Aslan PatovSept 202412 min read
How Qatar Airways Elevates Customer Experience (CX) with Luxury, Service Excellence, and Technological InnovationCustomer Experience

How Qatar Airways Elevates Customer Experience (CX) with Luxury, Service Excellence, and Technological Innovation

Aslan PatovSept 202412 min read

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