Opinion · Experience Journal

Ideas on experience,
behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Behavioral EconomicsSeptember 2024 · 7 min read

Regret Aversion: Avoiding Decisions That Could Lead to Regret

Imagine a customer standing in a store, trying to decide between two nearly identical gadgets. One is slightly more expensive but has a feature that could be useful. The customer is paralyzed with indecision, fearing that choosing the wrong option might lead to future regret. This hesitation is driven by Regret Aversion.

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02 —All Articles

Ideas on experience,behavior & change.

This month's read.

Regret Aversion: Avoiding Decisions That Could Lead to Regret

The Journal.

Resource Allocation Bias: Misjudging Allocation of Resources

Self-Fulfilling Prophecy: Expectations Influencing Outcomes

Self-Inflicted Bias: Behaviors That Reinforce Existing Beliefs

Semantic Bias: Influence of Language on Perception and Decision Making

Sensemaking Bias: Creating Coherent Stories from Incoherent Data

Self-Categorization Theory: Group Identity Influencing Behavior

Simulation Heuristic: Judging Likelihood Based on Ease of Imagining an Event

Social Facilitation Effect: Performance Changes in the Presence of Others

Social Responsibility in ESG

Spillover Heuristic: Influence of One Event on Perceptions of Another

How to Measure Customer Experience (CX) Metrics Effectively

Stereotyping: Overgeneralized Beliefs About a Group of People

How to Run a Successful Customer Experience (CX) Workshop

How to Turn Customer Experience (CX) Insights into Actionable Strategies

Surrogate Outcome Bias: Focusing on Tangible Outcomes Rather Than True Goals

System 1 and System 2 Thinking: Fast vs. Slow Thinking in Decisions

CX Keeps Ahead of Competition

Algorithm Aversion: Distrust of Automated Decisions

Customer Experience (CX) and Crisis Management: 25 Best Practices for 2025

Framing & Loss Aversion

Zeigarnik Effect: Customers' Tendency to Remember Incomplete Tasks

Regret Aversion in CX

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Ideas on experience,
behavior & change.