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The consultancy born at the intersection of behavioral economics and human experience.

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Aslan Patov, CEO
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Structured solutions that turn CX ambition into measurable outcomes.

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Escalation Strategy
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Corporate Policies
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A decade of CX transformation across the region's defining sectors.

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TT
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Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomThe Naked Customer — our video podcast on CX & behavior.

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Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

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CX Games
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BB
Behavioral Biases
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Trends Radar
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Values
Burn the Deck — our manifesto
EP 01 · CX AwardsMar 2025 · 44 min

Customer Experience Awards

Host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore how CX is evolving from art to science — driven by biometrics, ROI and technology — and what great CX recognition really measures.

In this episode

  • 01How CX measurement has matured
  • 02The role of biometrics and data
  • 03Tying CX to ROI
  • 04What award-winning CX has in common

The Guest

M
Mark Hamill
CEO, ARCET Global

More episodes

54 min
EP 03 · Customer Loyalty

Customer Loyalty, Brand Loyalty & CX

55 min
EP 02 · Artificial Intelligence

AI in Customer Experience

40 min
Real Estate

Is Dubai's Real Estate Market a Bubble?

2 min
Real Estate

In Which Areas of Dubai Is the Highest ROI?

Be on the show

Got a CX story worth telling?

We're always looking for guests with a fresh take on customer experience, loyalty and behavior.

Get in touchAll episodes