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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Customer Experience (CX) vs. Customer Engagement: The Role of Technology
Digital TransformationSeptember 2024 · 15 min read

Customer Experience (CX) vs. Customer Engagement: The Role of Technology

Customer Experience (CX) and Customer Engagement are closely related concepts but differ in their focus and outcomes. At Renascence, we’ve observed that understanding the distinction between these two is crucial for businesses aiming to enhance their overall customer strategy.

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02 —All Articles

The Journal.

Customer Experience (CX) Theory: Insights from Academic ResearchCustomer Experience

Customer Experience (CX) Theory: Insights from Academic Research

Aslan PatovSept 20249 min read
How to Improve Customer Experience (CX) in B2B MarketsCustomer Experience

How to Improve Customer Experience (CX) in B2B Markets

Aslan PatovSept 202410 min read
How to Impact Customer Experience (CX) by Improving Customer ServiceCustomer Experience

How to Impact Customer Experience (CX) by Improving Customer Service

Aslan PatovSept 202414 min read
Employee Experience (EX) Design in Fashion and Apparel: Examples & Case StudiesEmployee Experience

Employee Experience (EX) Design in Fashion and Apparel: Examples & Case Studies

Aslan PatovSept 202410 min read
Double-Standard Thinking: Applying Different Standards to Similar SituationsBehavioral Economics

Double-Standard Thinking: Applying Different Standards to Similar Situations

Aslan PatovSept 20247 min read
Direct Manipulation: Interface Design Enabling Direct User ControlBehavioral Economics

Direct Manipulation: Interface Design Enabling Direct User Control

Aslan PatovSept 20247 min read
Diagnostic Overshadowing: Dominant Diagnoses Obscuring OthersBehavioral Economics

Diagnostic Overshadowing: Dominant Diagnoses Obscuring Others

Aslan PatovSept 20247 min read
Customer Experience (CX) Framework: Case Studies in ActionCustomer Experience

Customer Experience (CX) Framework: Case Studies in Action

Aslan PatovSept 202410 min read
Neglect of Probability Effect: Ignoring Probabilities in Decision MakingBehavioral Economics

Neglect of Probability Effect: Ignoring Probabilities in Decision Making

Aslan PatovSept 20247 min read
Decision Theory: Analyzing Decision Making Under UncertaintyBehavioral Economics

Decision Theory: Analyzing Decision Making Under Uncertainty

Aslan PatovSept 202410 min read
Customer Experience (CX) vs. Customer Engagement: Differences & SimilaritiesCustomer Experience

Customer Experience (CX) vs. Customer Engagement: Differences & Similarities

Aslan PatovSept 20248 min read
Customer Experience (CX) Framework: Aligning with Business GoalsStrategic Planning

Customer Experience (CX) Framework: Aligning with Business Goals

Aslan PatovSept 202412 min read
Why Customer Experience (CX) is the New MarketingCustomer Experience

Why Customer Experience (CX) is the New Marketing

Aslan PatovSept 20247 min read
Driving the Closed Loop Feedback ProcessFeedback Management

Driving the Closed Loop Feedback Process

Aslan PatovSept 20245 min read
Customer Experience (CX) with AI: The Future of Customer EngagementDigital Transformation

Customer Experience (CX) with AI: The Future of Customer Engagement

Aslan PatovSept 202410 min read
Customer Service Without Experience: Tips for Getting HiredvCustomer Experience

Customer Service Without Experience: Tips for Getting Hiredv

Aslan PatovSept 20248 min read
Empirical Turnover: Changing Beliefs Based on EvidenceBehavioral Economics

Empirical Turnover: Changing Beliefs Based on Evidence

Aslan PatovSept 20247 min read
Customer Experience (CX) Focus: Aligning Business Goals with Customer NeedsCustomer Experience

Customer Experience (CX) Focus: Aligning Business Goals with Customer Needs

Aslan PatovSept 202412 min read
Customer Experience (CX) with AI Built for Humans: How to Implement AI ResponsiblyCustomer Experience

Customer Experience (CX) with AI Built for Humans: How to Implement AI Responsibly

Aslan PatovSept 202410 min read
Customer Experience (CX) vs. Sales: How They Intersect and Support Each OtherCustomer Experience

Customer Experience (CX) vs. Sales: How They Intersect and Support Each Other

Aslan PatovSept 202410 min read
Customer Experience (CX) to Drive Business Success: Strategies You NeedCustomer Experience

Customer Experience (CX) to Drive Business Success: Strategies You Need

Aslan PatovSept 202410 min read
Disjunctive Fallacy: Overestimating the Probability of DisjunctionsBehavioral Economics

Disjunctive Fallacy: Overestimating the Probability of Disjunctions

Aslan PatovSept 20248 min read
How Zappos Delivers Exceptional Customer Experience (CX)Customer Experience

How Zappos Delivers Exceptional Customer Experience (CX)

Aslan PatovSept 202415 min read

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