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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Customer Experience (CX) and Data: The Role of Big Data in CX Strategy
Customer ExperienceSeptember 2024 · 10 min read

Customer Experience (CX) and Data: The Role of Big Data in CX Strategy

In the world of Customer Experience (CX), data is more than just numbers—it’s the DNA that shapes every interaction, every decision, and every outcome. Our hypothesis is simple yet profound: Big Data is the key to unlocking the full potential of CX, driving insights that lead to better customer understanding, personalized experiences, and ultimately, superior business performance.

Read the article

02 —All Articles

The Journal.

Prejudice Bias: Preconceived Notions Influencing Customer JudgmentsBehavioral Economics

Prejudice Bias: Preconceived Notions Influencing Customer Judgments

Aslan PatovSept 20247 min read
Customer Experience (CX) and Customer Loyalty: Why Loyalty Programs MatterCustomer Loyalty

Customer Experience (CX) and Customer Loyalty: Why Loyalty Programs Matter

Aslan PatovSept 202412 min read
Customer Experience (CX) and Customer Feedback: How to Turn Insights into ActionFeedback Management

Customer Experience (CX) and Customer Feedback: How to Turn Insights into Action

Aslan PatovSept 202410 min read
Customer Experience (CX) and AI: The Role of Artificial Intelligence in CXDigital Transformation

Customer Experience (CX) and AI: The Role of Artificial Intelligence in CX

Aslan PatovSept 20248 min read
Customer Experience (CX) and Content Marketing: Crafting Engaging NarrativesCustomer Experience

Customer Experience (CX) and Content Marketing: Crafting Engaging Narratives

Aslan PatovSept 202410 min read
Customer Experience (CX) and Behavioral Economics: Case Studies in ActionBehavioral Economics

Customer Experience (CX) and Behavioral Economics: Case Studies in Action

Aslan PatovSept 202410 min read
How Lexus Enhances Customer Experience (CX) with a Focus on Personalized Luxury and Technological InnovationsCustomer Experience

How Lexus Enhances Customer Experience (CX) with a Focus on Personalized Luxury and Technological Innovations

Aslan PatovSept 202412 min read
Customer Experience (CX) Transformation: How to Lead the ChangeCustomer Experience

Customer Experience (CX) Transformation: How to Lead the Change

Aslan PatovSept 202410 min read
Why Customer Experience (CX) is the MCQ for Measuring SuccessCustomer Experience

Why Customer Experience (CX) is the MCQ for Measuring Success

Aslan PatovSept 202415 min read
Key Customer Experience (CX) Trends for 2026: How to PrepareCustomer Experience

Key Customer Experience (CX) Trends for 2026: How to Prepare

Aslan PatovSept 202410 min read
Customer Experience (CX) Outcomes: Strategies for Continuous ImprovementStrategic Planning

Customer Experience (CX) Outcomes: Strategies for Continuous Improvement

Aslan PatovSept 202410 min read
Customer Experience (CX) Principles: Best Practices for ImplementationCustomer Experience

Customer Experience (CX) Principles: Best Practices for Implementation

Aslan PatovSept 202410 min read
Customer Experience (CX) Quality: Tools and Techniques for ImprovementCustomer Experience

Customer Experience (CX) Quality: Tools and Techniques for Improvement

Aslan PatovSept 20248 min read
Customer Experience (CX) Personas Are Crucial for Understanding Your CustomersCustomer Experience

Customer Experience (CX) Personas Are Crucial for Understanding Your Customers

Aslan PatovSept 202410 min read
Ownership Heuristic: Valuing Owned Items More HighlyBehavioral Economics

Ownership Heuristic: Valuing Owned Items More Highly

Aslan PatovSept 20247 min read
Customer Experience (CX) Organization: Best Practices for Success (Checklist)Strategic Planning

Customer Experience (CX) Organization: Best Practices for Success (Checklist)

Aslan PatovSept 202410 min read
Customer Experience (CX) Operations Manager: Best Practices for SuccessLearning & Development

Customer Experience (CX) Operations Manager: Best Practices for Success

Aslan PatovSept 202410 min read
Customer Experience (CX) Officer: How to Drive CX Strategy Across the OrganizationLearning & Development

Customer Experience (CX) Officer: How to Drive CX Strategy Across the Organization

Aslan PatovSept 202410 min read
Customer Experience (CX) Model: Key Components and FrameworksCustomer Experience

Customer Experience (CX) Model: Key Components and Frameworks

Aslan PatovSept 202410 min read
Customer Experience (CX) Map: Examples and Case StudiesCustomer Experience

Customer Experience (CX) Map: Examples and Case Studies

Aslan PatovSept 20248 min read
Customer Experience (CX) Map: Key Components and Best PracticesCustomer Experience

Customer Experience (CX) Map: Key Components and Best Practices

Aslan PatovSept 202412 min read
How Hermès Delivers a Luxury Customer Experience (CX) with Exclusivity and Personalized ServicesCustomer Experience

How Hermès Delivers a Luxury Customer Experience (CX) with Exclusivity and Personalized Services

Aslan PatovSept 202412 min read
Why Customer Experience (CX) is Important for Customer RetentionCustomer Experience

Why Customer Experience (CX) is Important for Customer Retention

Aslan PatovSept 20246 min read

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