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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Boundary Extension: Extending Perceptual Boundaries Beyond Actual Scenes
Behavioral EconomicsSeptember 2024 · 8 min read

Boundary Extension: Extending Perceptual Boundaries Beyond Actual Scenes

Imagine a customer who views a promotional image and perceives more context or detail than what is actually presented. This phenomenon is an example of Boundary Extension, where individuals extend their perceptual boundaries beyond the given visual scene.

Read the article

02 —All Articles

The Journal.

Aligning Leadership & VisionCultural Change

Aligning Leadership & Vision

Aslan PatovSept 20244 min read
Bias Blind Spot Effect: Recognizing Bias in Others but Not in OneselfBehavioral Economics

Bias Blind Spot Effect: Recognizing Bias in Others but Not in Oneself

Aslan PatovSept 202412 min read
Belief Perseverance: Maintaining Beliefs Despite Contradictory EvidenceBehavioral Economics

Belief Perseverance: Maintaining Beliefs Despite Contradictory Evidence

Aslan PatovSept 202410 min read
Agency Bias: Overattributing Actions to Human AgencyBehavioral Economics

Agency Bias: Overattributing Actions to Human Agency

Aslan PatovSept 20247 min read
Sensemaking Bias: Creating Coherent Stories from Incoherent DataBehavioral Economics

Sensemaking Bias: Creating Coherent Stories from Incoherent Data

Aslan PatovSept 202410 min read
Semantic Bias: Influence of Language on Perception and Decision MakingBehavioral Economics

Semantic Bias: Influence of Language on Perception and Decision Making

Aslan PatovSept 20247 min read
Anchoring Effect: Influence of Initial Information on Customer PerceptionBehavioral Economics

Anchoring Effect: Influence of Initial Information on Customer Perception

Aslan PatovSept 20247 min read
Self-Inflicted Bias: Behaviors That Reinforce Existing BeliefsBehavioral Economics

Self-Inflicted Bias: Behaviors That Reinforce Existing Beliefs

Aslan PatovSept 20248 min read
Anchoring Heuristic: Initial Information Heavily Influencing DecisionsBehavioral Economics

Anchoring Heuristic: Initial Information Heavily Influencing Decisions

Aslan PatovSept 20247 min read
Balance Theory: Striving for Consistency in Attitudes and RelationshipsBehavioral Economics

Balance Theory: Striving for Consistency in Attitudes and Relationships

Aslan PatovSept 202410 min read
Self-Fulfilling Prophecy: Expectations Influencing OutcomesBehavioral Economics

Self-Fulfilling Prophecy: Expectations Influencing Outcomes

Aslan PatovSept 20247 min read
Backfire Effect: Strengthening of Beliefs When ChallengedBehavioral Economics

Backfire Effect: Strengthening of Beliefs When Challenged

Aslan PatovSept 202410 min read
Attentional Bias: Focusing on Certain Information Over OthersBehavioral Economics

Attentional Bias: Focusing on Certain Information Over Others

Aslan PatovSept 202410 min read
Apophenia: Perceiving Meaningful Patterns in Random DataBehavioral Economics

Apophenia: Perceiving Meaningful Patterns in Random Data

Aslan PatovSept 20247 min read
Anchoring Heuristic: Reliance on Initial InformationBehavioral Economics

Anchoring Heuristic: Reliance on Initial Information

Aslan PatovSept 20247 min read
Resource Allocation Bias: Misjudging Allocation of ResourcesBehavioral Economics

Resource Allocation Bias: Misjudging Allocation of Resources

Aslan PatovSept 20248 min read
Regret Aversion: Avoiding Decisions That Could Lead to RegretBehavioral Economics

Regret Aversion: Avoiding Decisions That Could Lead to Regret

Aslan PatovSept 20247 min read
Ambiguity Aversion: Avoidance of Unknown OptionsBehavioral Economics

Ambiguity Aversion: Avoidance of Unknown Options

Aslan PatovSept 202410 min read
Recency Effect: Lasting Impact of Most Recent Customer InteractionsBehavioral Economics

Recency Effect: Lasting Impact of Most Recent Customer Interactions

Aslan PatovSept 20247 min read
Agency Heuristic: Overattributing Actions to Human AgencyBehavioral Economics

Agency Heuristic: Overattributing Actions to Human Agency

Aslan PatovSept 20247 min read
Affective Devaluation: Diminishing Value of Rewards Over TimeBehavioral Economics

Affective Devaluation: Diminishing Value of Rewards Over Time

Aslan PatovSept 202410 min read
Pessimism Bias: Expecting Negative Outcomes and Its Effects on DecisionsBehavioral Economics

Pessimism Bias: Expecting Negative Outcomes and Its Effects on Decisions

Aslan PatovSept 202410 min read
Applying Customer Experience (CX) Theory to Real-World ScenariosCustomer Experience

Applying Customer Experience (CX) Theory to Real-World Scenarios

Aslan PatovSept 202410 min read

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