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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Unit Bias: Perception of Product Quantity and Its Effect on Consumption
Behavioral EconomicsSeptember 2024 · 10 min read

Unit Bias: Perception of Product Quantity and Its Effect on Consumption

Imagine always finishing your meal because you believe that one serving is the right amount, regardless of your hunger level. This is Unit Bias—a cognitive bias where people perceive a single unit of anything as the appropriate and optimal amount.

Read the article

02 —All Articles

The Journal.

Understanding the Customer Experience (CX) Index: What It MeasuresCustomer Experience

Understanding the Customer Experience (CX) Index: What It Measures

Aslan PatovSept 202412 min read
Understanding the Customer Experience (CX) Lifecycle: Key StagesCustomer Experience

Understanding the Customer Experience (CX) Lifecycle: Key Stages

Aslan PatovSept 20248 min read
Using Zendesk to Enhance Customer Experience (CX)Digital Transformation

Using Zendesk to Enhance Customer Experience (CX)

Aslan PatovSept 202410 min read
Utility Heuristic: Judging Based on Perceived UsefulnessBehavioral Economics

Utility Heuristic: Judging Based on Perceived Usefulness

Aslan PatovSept 20247 min read
Christmas x EngagementBehavioral Economics

Christmas x Engagement

Lisa April NaidooSept 20243 min read
Bounded Rationality: Customers’ Simplified Decision-Making ProcessesBehavioral Economics

Bounded Rationality: Customers’ Simplified Decision-Making Processes

Aslan PatovSept 20247 min read
Utility Maximization: Seeking Maximum Benefit in DecisionsBehavioral Economics

Utility Maximization: Seeking Maximum Benefit in Decisions

Aslan PatovSept 20247 min read
Valence Heuristic: Preference for Positive Over Negative InformationBehavioral Economics

Valence Heuristic: Preference for Positive Over Negative Information

Aslan PatovSept 20247 min read
Boundary Extension: Extending Perceptual Boundaries Beyond Actual ScenesBehavioral Economics

Boundary Extension: Extending Perceptual Boundaries Beyond Actual Scenes

Aslan PatovSept 20248 min read
Von Restorff Effect: Increased Recall of Unique Customer ExperiencesBehavioral Economics

Von Restorff Effect: Increased Recall of Unique Customer Experiences

Aslan PatovSept 202410 min read
Weight Heuristic: Overemphasis on Weight of InformationBehavioral Economics

Weight Heuristic: Overemphasis on Weight of Information

Aslan PatovSept 20247 min read
What Are Customer Experience (CX) Jobs? A Comprehensive GuideCustomer Experience

What Are Customer Experience (CX) Jobs? A Comprehensive Guide

Aslan PatovSept 202410 min read
What Are Customer Experience (CX) Jobs? Career Paths and OpportunitiesCustomer Experience

What Are Customer Experience (CX) Jobs? Career Paths and Opportunities

Aslan PatovSept 20248 min read
What Are Customer Experience (CX) Jobs? Skills You Need to SucceedLearning & Development

What Are Customer Experience (CX) Jobs? Skills You Need to Succeed

Aslan PatovSept 202415 min read
What Customer Experience (CX) Describes About Your BrandCustomer Experience

What Customer Experience (CX) Describes About Your Brand

Aslan PatovSept 202410 min read
What Customer Experience (CX) Do You Have? Identifying Strengths and WeaknessesCustomer Experience

What Customer Experience (CX) Do You Have? Identifying Strengths and Weaknesses

Aslan PatovSept 202415 min read
What Customer Experience (CX) Means for Customer LoyaltyCustomer Loyalty

What Customer Experience (CX) Means for Customer Loyalty

Aslan PatovSept 20248 min read
What Does a Customer Experience (CX) Consultant Do?Customer Experience

What Does a Customer Experience (CX) Consultant Do?

Aslan PatovSept 202410 min read
CX Improves Operational EfficiencyCustomer Experience

CX Improves Operational Efficiency

Aslan PatovSept 20244 min read
Bias Blind Spot Effect: Recognizing Bias in Others but Not in OneselfBehavioral Economics

Bias Blind Spot Effect: Recognizing Bias in Others but Not in Oneself

Aslan PatovSept 202412 min read
Belief Perseverance: Maintaining Beliefs Despite Contradictory EvidenceBehavioral Economics

Belief Perseverance: Maintaining Beliefs Despite Contradictory Evidence

Aslan PatovSept 202410 min read
Customer Experience (CX) is the Key to Long-Term Business SuccessCustomer Experience

Customer Experience (CX) is the Key to Long-Term Business Success

Aslan PatovSept 20247 min read
Self-Assessment Bias: Inaccurate Self-Evaluation of AbilitiesBehavioral Economics

Self-Assessment Bias: Inaccurate Self-Evaluation of Abilities

Aslan PatovSept 202410 min read

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