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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Balance Theory: Striving for Consistency in Attitudes and Relationships
Behavioral EconomicsSeptember 2024 · 10 min read

Balance Theory: Striving for Consistency in Attitudes and Relationships

Balance Theory is a cognitive bias where individuals strive for consistency in their attitudes and relationships. This bias can significantly impact how customers perceive and interact with brands, as they seek to maintain harmony between their beliefs, attitudes, and relationships.

Read the article

02 —All Articles

The Journal.

What It Means to Be a Customer Experience (CX) ProfessionalCustomer Experience

What It Means to Be a Customer Experience (CX) Professional

Aslan PatovSept 202410 min read
Backfire Effect: Strengthening of Beliefs When ChallengedBehavioral Economics

Backfire Effect: Strengthening of Beliefs When Challenged

Aslan PatovSept 202410 min read
Who Are Customer Experience (CX) Management Leaders? Insights and StrategiesCustomer Experience

Who Are Customer Experience (CX) Management Leaders? Insights and Strategies

Aslan PatovSept 202410 min read
Who Are the Key Stakeholders in Customer Experience (CX) Management?Customer Experience

Who Are the Key Stakeholders in Customer Experience (CX) Management?

Aslan PatovSept 202410 min read
Who Leads Customer Experience (CX) Initiatives in Successful Companies?Cultural Change

Who Leads Customer Experience (CX) Initiatives in Successful Companies?

Aslan PatovSept 20248 min read
Who is Customer Experience (CX) For? Understanding Your AudienceCustomer Experience

Who is Customer Experience (CX) For? Understanding Your Audience

Aslan PatovSept 202410 min read
Who is Responsible for Customer Experience (CX) in Your Organization?Customer Experience

Who is Responsible for Customer Experience (CX) in Your Organization?

Aslan PatovSept 20247 min read
Who is Responsible for Customer Experience (CX)? Defining Roles and OwnershipCustomer Experience

Who is Responsible for Customer Experience (CX)? Defining Roles and Ownership

Aslan PatovSept 202410 min read
Why Customer Experience (CX) is Important for Competitive AdvantageCustomer Experience

Why Customer Experience (CX) is Important for Competitive Advantage

Aslan PatovSept 202412 min read
Who is a Customer Experience (CX) Associate? Roles and ResponsibilitiesLearning & Development

Who is a Customer Experience (CX) Associate? Roles and Responsibilities

Aslan PatovSept 202412 min read
Who is a Customer Experience (CX) Manager? Skills and ResponsibilitiesLearning & Development

Who is a Customer Experience (CX) Manager? Skills and Responsibilities

Aslan PatovSept 202412 min read
Attentional Bias: Focusing on Certain Information Over OthersBehavioral Economics

Attentional Bias: Focusing on Certain Information Over Others

Aslan PatovSept 202410 min read
Why Customer Experience (CX) Management Should Be a Strategic PriorityCustomer Experience

Why Customer Experience (CX) Management Should Be a Strategic Priority

Aslan PatovSept 202412 min read
Why Customer Experience (CX) Matters for Business GrowthCustomer Experience

Why Customer Experience (CX) Matters for Business Growth

Aslan PatovSept 202412 min read
Why Customer Experience (CX) Matters More Than Ever in the Digital AgeDigital Transformation

Why Customer Experience (CX) Matters More Than Ever in the Digital Age

Aslan PatovSept 202412 min read
Why Customer Experience (CX) Matters in Building Customer TrustCustomer Experience

Why Customer Experience (CX) Matters in Building Customer Trust

Aslan PatovSept 202410 min read
Why Customer Experience (CX) Should Be Your Top Priority in 2026Customer Experience

Why Customer Experience (CX) Should Be Your Top Priority in 2026

Aslan PatovSept 202410 min read
Why Customer Experience (CX) Should Be Your Top PriorityCustomer Experience

Why Customer Experience (CX) Should Be Your Top Priority

Aslan PatovSept 202410 min read
Why Customer Experience (CX) is Everyone’s Responsibility in Your OrganizationCustomer Experience

Why Customer Experience (CX) is Everyone’s Responsibility in Your Organization

Aslan PatovSept 202410 min read
Why Customer Experience (CX) is Important for Building Strong Customer RelationshipsCustomer Experience

Why Customer Experience (CX) is Important for Building Strong Customer Relationships

Aslan PatovSept 20248 min read
Why Customer Experience (CX) is Important in the Digital AgeDigital Transformation

Why Customer Experience (CX) is Important in the Digital Age

Aslan PatovSept 20248 min read
Why Customer Experience (CX) is Important for SuccessCustomer Experience

Why Customer Experience (CX) is Important for Success

Aslan PatovSept 20248 min read
Why Customer Experience (CX) is So Important in Building Brand LoyaltyCustomer Loyalty

Why Customer Experience (CX) is So Important in Building Brand Loyalty

Aslan PatovSept 202410 min read

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