Opinion · Experience Journal
Ideas on experience, behavior & change.
Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.
02 —All Articles
The Journal.
Customer ExperienceWho is a Customer Experience (CX) Associate? Key Competencies
Aslan PatovSept 20249 min read
Behavioral EconomicsPerception Bias: Misinterpretation of Sensory Information
Aslan PatovSept 20247 min read
Customer ExperienceKey Components of an Effective Customer Experience (CX) Program
Aslan PatovSept 202410 min read
Behavioral EconomicsPositive Reinforcement: Encouraging Repeated Customer Behaviors
Aslan PatovSept 20247 min read
Behavioral EconomicsPluralistic Ignorance: Belief That Others Disagree When They Do Not
Aslan PatovSept 20247 min read
Behavioral EconomicsJust-World Hypothesis: Belief That Outcomes Are Fair and Deserved
Aslan PatovSept 202410 min read
Customer ExperienceCustomer Experience (CX) Excellence: Best Practices from Leading Brands
Aslan PatovSept 202410 min read
Customer ExperienceWhy Customer Experience (CX) is Important for Business Success
Aslan PatovSept 20248 min read
Customer ExperienceCustomer Experience (CX) Expert: Roles and Responsibilities
Aslan PatovSept 20248 min read
Customer ExperienceWhy Customer Experience (CX) is Not Limited to IT Organizations
Aslan PatovSept 20248 min read
Customer ExperienceCustomer Experience (CX) Examples: How Leading Brands are Winning Over Customers
Aslan PatovSept 202410 min read
Customer ExperienceCustomer Experience (CX) Examples: How to Apply Success Stories to Your Business
Aslan PatovSept 202410 min read
Customer ExperienceWhy Customer Experience (CX) is the New Competitive Battleground
Aslan PatovSept 202410 min read
Behavioral EconomicsSelective Optimism: Overestimating Positive Outcomes Selectively
Aslan PatovSept 20247 min read
Behavioral EconomicsRational Ignorance: Choosing Not to Know Because the Cost of Educating Oneself Exceeds the Potential Benefit
Aslan PatovSept 20247 min read
Behavioral EconomicsReappraisal Bias: The Role of Reinterpreting Events in Customer Satisfaction
Aslan PatovSept 20247 min read
Behavioral EconomicsRecency Bias: Shaping Customer Experience Through Recent Interactions
Aslan PatovSept 202410 min read
Behavioral EconomicsReinforcement Heuristic: Encouraging Repeated Behaviors
Aslan PatovSept 20247 min read
Behavioral EconomicsRegulatory Focus Theory: Promotion vs. Prevention Focus in Customers
Aslan PatovSept 20247 min read
Behavioral EconomicsReinforcement Effect: Strengthening Beliefs Through Positive Feedback
Aslan PatovSept 20248 min read
Behavioral EconomicsRestraint Bias: Overestimating Self-Control in the Face of Temptation
Aslan PatovSept 202410 min read
Behavioral EconomicsRetrospective Falsification: Rewriting Past Events
Aslan PatovSept 20247 min read
Behavioral EconomicsRhyme-as-Reason Effect: Persuasive Power of Rhyming Phrases in Marketing
Aslan PatovSept 202410 min read
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