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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Sunk Cost Fallacy: Navigating Customer Decisions and Enhancing Experience
Behavioral EconomicsSeptember 2024 · 10 min read

Sunk Cost Fallacy: Navigating Customer Decisions and Enhancing Experience

Imagine you've spent a significant amount of money on a gym membership, but after a few months, you realize you rarely use it. Despite this, you continue to pay the monthly fee, hoping that one day you'll make use of it.

Read the article

02 —All Articles

The Journal.

Substitution Effect: Replacing Complex Questions with Simple OnesBehavioral Economics

Substitution Effect: Replacing Complex Questions with Simple Ones

Aslan PatovSept 20247 min read
Survivorship Bias: Focusing on Successful Outcomes While Ignoring FailuresBehavioral Economics

Survivorship Bias: Focusing on Successful Outcomes While Ignoring Failures

Aslan PatovSept 202410 min read
Temporal Myopia: Short-Term Thinking in Decision MakingBehavioral Economics

Temporal Myopia: Short-Term Thinking in Decision Making

Aslan PatovSept 20248 min read
Temporal Proximity Bias: Preference for Events Closer in TimeBehavioral Economics

Temporal Proximity Bias: Preference for Events Closer in Time

Aslan PatovSept 20247 min read
Change Leadership & SponsorshipChange Management

Change Leadership & Sponsorship

Aslan PatovSept 20245 min read
Change Readiness AssessmentChange Management

Change Readiness Assessment

Aslan PatovSept 20245 min read
Change Blindness: Failing to Notice Changes in Visual StimuliBehavioral Economics

Change Blindness: Failing to Notice Changes in Visual Stimuli

Aslan PatovSept 20247 min read
Case Studies: Successful Customer Experience (CX) with AI ImplementationDigital Transformation

Case Studies: Successful Customer Experience (CX) with AI Implementation

Aslan PatovSept 202410 min read
Building a Robust Customer Experience (CX) Ecosystem for Your BusinessCustomer Experience

Building a Robust Customer Experience (CX) Ecosystem for Your Business

Aslan PatovSept 202410 min read
The Financial Benefits of Customer Experience (CX)Customer Experience

The Financial Benefits of Customer Experience (CX)

Aslan PatovSept 20248 min read
Understanding What Customer Experience (CX) Is and Its ImportanceCustomer Experience

Understanding What Customer Experience (CX) Is and Its Importance

Aslan PatovSept 202410 min read
The History of Customer Experience (CX): How It Has Evolved Over TimeCustomer Experience

The History of Customer Experience (CX): How It Has Evolved Over Time

Aslan PatovSept 202410 min read
Rewarding Loyalty: Strategies to Cultivate Long-Term Customer RelationshipsCustomer Loyalty

Rewarding Loyalty: Strategies to Cultivate Long-Term Customer Relationships

Aslan PatovSept 20247 min read
The Role of a Customer Experience (CX) Lead in Driving Business SuccessLearning & Development

The Role of a Customer Experience (CX) Lead in Driving Business Success

Aslan PatovSept 202410 min read
The Role of Customer Experience (CX) Statistics in Decision MakingCustomer Experience

The Role of Customer Experience (CX) Statistics in Decision Making

Aslan PatovSept 20248 min read
The Role of Leadership in Customer Experience (CX) TransformationStrategic Planning

The Role of Leadership in Customer Experience (CX) Transformation

Aslan PatovSept 202410 min read
The Role of a Customer Experience (CX) Center in Business SuccessCustomer Experience

The Role of a Customer Experience (CX) Center in Business Success

Aslan PatovSept 202410 min read
Why Customer Experience (CX) is So Important in the Hospitality IndustryCustomer Experience

Why Customer Experience (CX) is So Important in the Hospitality Industry

Aslan PatovSept 202414 min read
Third-Person Effect: Belief That Others Are More Affected by Bias Than SelfBehavioral Economics

Third-Person Effect: Belief That Others Are More Affected by Bias Than Self

Aslan PatovSept 202410 min read
Top Customer Experience (CX) Certifications to Advance Your CareerLearning & Development

Top Customer Experience (CX) Certifications to Advance Your Career

Aslan PatovSept 202412 min read
Building Resilience & AdaptabilityCultural Change

Building Resilience & Adaptability

Aslan PatovSept 20244 min read
Top Customer Experience (CX) Quotes to Inspire Your TeamCustomer Experience

Top Customer Experience (CX) Quotes to Inspire Your Team

Aslan PatovSept 202410 min read
Understanding Customer Experience (CX) Theory: Key ConceptsCustomer Experience

Understanding Customer Experience (CX) Theory: Key Concepts

Aslan PatovSept 202412 min read

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