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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Dread Risk: Overestimating the Likelihood of Rare but Dramatic Events
Behavioral EconomicsSeptember 2024 · 10 min read

Dread Risk: Overestimating the Likelihood of Rare but Dramatic Events

Imagine avoiding air travel because you fear a plane crash, even though it's statistically safer than driving. This is Dread Risk—a cognitive bias where individuals overestimate the likelihood of rare but dramatic events.

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02 —All Articles

The Journal.

Customer Experience (CX) Design in E-commerce: Examples & Case StudiesCustomer Experience

Customer Experience (CX) Design in E-commerce: Examples & Case Studies

Aslan PatovSept 202410 min read
Customer Experience (CX) Design in Fashion and Apparel: Examples & Case StudiesCustomer Experience

Customer Experience (CX) Design in Fashion and Apparel: Examples & Case Studies

Aslan PatovSept 202410 min read
Triviality Effect: Giving Disproportionate Weight to Minor IssuesBehavioral Economics

Triviality Effect: Giving Disproportionate Weight to Minor Issues

Aslan PatovSept 202410 min read
Customer Experience (CX) KPIs: Best Practices for Setting and Achieving TargetsCustomer Experience

Customer Experience (CX) KPIs: Best Practices for Setting and Achieving Targets

Aslan PatovSept 202410 min read
Change Leadership & GovernanceOrganizational Transformation

Change Leadership & Governance

Aslan PatovSept 20244 min read
Risk Compensation: Taking Greater Risks When Perceived Safety IncreasesBehavioral Economics

Risk Compensation: Taking Greater Risks When Perceived Safety Increases

Aslan PatovSept 202410 min read
Disconfirmation Bias: Critical Examination of Contradictory EvidenceBehavioral Economics

Disconfirmation Bias: Critical Examination of Contradictory Evidence

Aslan PatovSept 202410 min read
Causal Illusion: Misunderstanding Cause-and-Effect in Customer DataBehavioral Economics

Causal Illusion: Misunderstanding Cause-and-Effect in Customer Data

Aslan PatovSept 20247 min read
Customer Experience (CX) Lead: Key Skills and QualificationsCustomer Experience

Customer Experience (CX) Lead: Key Skills and Qualifications

Aslan PatovSept 20248 min read
Customer Experience (CX) Insights: What You Need to Know for 2026Customer Experience

Customer Experience (CX) Insights: What You Need to Know for 2026

Aslan PatovSept 202415 min read
Customer Experience (CX) Design in Dental Clinics: Examples & Case StudiesCustomer Experience

Customer Experience (CX) Design in Dental Clinics: Examples & Case Studies

Aslan PatovSept 202410 min read
Customer Experience (CX) for Dummies: A Beginner’s GuideCustomer Experience

Customer Experience (CX) for Dummies: A Beginner’s Guide

Aslan PatovSept 202412 min read
Case Studies in Customer Experience (CX) Quality: Lessons from Leading BrandsCustomer Experience

Case Studies in Customer Experience (CX) Quality: Lessons from Leading Brands

Aslan PatovSept 20247 min read
Building a Strong Skillset in Customer Experience (CX)Learning & Development

Building a Strong Skillset in Customer Experience (CX)

Aslan PatovSept 202410 min read
Building Trust & Advocacy: Essential Strategies for Long-Term Customer LoyaltyCustomer Loyalty

Building Trust & Advocacy: Essential Strategies for Long-Term Customer Loyalty

Aslan PatovSept 20246 min read
Divergence Bias: Preference for Unique OptionsBehavioral Economics

Divergence Bias: Preference for Unique Options

Aslan PatovSept 20247 min read
Brand Halo Effect: Overall Brand Perception Influencing Specific JudgmentsBehavioral Economics

Brand Halo Effect: Overall Brand Perception Influencing Specific Judgments

Aslan PatovSept 202410 min read
Customer Experience (CX) Design in Egypt: Examples & Case StudiesCustomer Experience

Customer Experience (CX) Design in Egypt: Examples & Case Studies

Aslan PatovSept 202410 min read
Customer Experience (CX) Design in Airlines & Aviation: Examples & Case StudiesCustomer Experience

Customer Experience (CX) Design in Airlines & Aviation: Examples & Case Studies

Aslan PatovSept 202410 min read
Customer Experience (CX) Journey Map: Real-World ExamplesCustomer Experience

Customer Experience (CX) Journey Map: Real-World Examples

Aslan PatovSept 202410 min read
Bilingual Advantage: Cognitive Benefits from Speaking Multiple LanguagesBehavioral Economics

Bilingual Advantage: Cognitive Benefits from Speaking Multiple Languages

Aslan PatovSept 20248 min read
Customer Experience (CX) Design in Bahrain: Examples & Case StudiesCustomer Experience

Customer Experience (CX) Design in Bahrain: Examples & Case Studies

Aslan PatovSept 202410 min read
Customer Experience (CX) Design in Automotive Industry: Examples & Case StudiesCustomer Experience

Customer Experience (CX) Design in Automotive Industry: Examples & Case Studies

Aslan PatovSept 202410 min read

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