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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

End-State Bias: Overemphasizing Final Outcomes
Behavioral EconomicsSeptember 2024 · 7 min read

End-State Bias: Overemphasizing Final Outcomes

Think about planning a vacation where all you can focus on is the destination, completely overlooking the excitement of the journey itself. This tendency to fixate on the final outcome, rather than the process, is known as End-State Bias.

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02 —All Articles

The Journal.

Customer Experience (CX) with AI Built for Humans: Enhancing Customer InteractionsDigital Transformation

Customer Experience (CX) with AI Built for Humans: Enhancing Customer Interactions

Aslan PatovSept 20247 min read
Customer Experience (CX) with AI: Personalization and AutomationDigital Transformation

Customer Experience (CX) with AI: Personalization and Automation

Aslan PatovSept 20248 min read
Customer Experience (CX) vs. Service Design: How They Work TogetherService Design

Customer Experience (CX) vs. Service Design: How They Work Together

Aslan PatovSept 20249 min read
Customer Experience (CX) and Marketing: The Role of Content in CXCustomer Experience

Customer Experience (CX) and Marketing: The Role of Content in CX

Aslan PatovSept 20248 min read
Customer Experience (CX) vs. Service Design: Which Should You Focus On?Service Design

Customer Experience (CX) vs. Service Design: Which Should You Focus On?

Aslan PatovSept 202414 min read
How to Leverage Customer Experience (CX) Net Promoter Score for GrowthCustomer Experience

How to Leverage Customer Experience (CX) Net Promoter Score for Growth

Aslan PatovSept 202415 min read
Customer Experience (CX) vs. User Experience (UX): Which Should You Prioritize?Customer Experience

Customer Experience (CX) vs. User Experience (UX): Which Should You Prioritize?

Aslan PatovSept 202410 min read
How to Incorporate Gamification into Your Customer Experience (CX) StrategyStrategic Planning

How to Incorporate Gamification into Your Customer Experience (CX) Strategy

Aslan PatovSept 20247 min read
CX Drives Business GrowthCustomer Experience

CX Drives Business Growth

Aslan PatovSept 20243 min read
How Bupa Enhances Customer Experience (CX) with Health-Centric SolutionsCustomer Experience

How Bupa Enhances Customer Experience (CX) with Health-Centric Solutions

Aslan PatovSept 202412 min read
How Allianz Improves Customer Experience (CX) with AI-Driven Claims and Digital Insurance SolutionsCustomer Experience

How Allianz Improves Customer Experience (CX) with AI-Driven Claims and Digital Insurance Solutions

Aslan PatovSept 202412 min read
Employee Experience (EX) Design in Renewable Energy: Examples & Case StudiesEmployee Experience

Employee Experience (EX) Design in Renewable Energy: Examples & Case Studies

Aslan PatovSept 202410 min read
Defining the Purpose of Your Customer Experience (CX) StrategyStrategic Planning

Defining the Purpose of Your Customer Experience (CX) Strategy

Aslan PatovSept 202410 min read
Customer Experience (CX) Index: Benchmarking Against Industry StandardsCustomer Experience

Customer Experience (CX) Index: Benchmarking Against Industry Standards

Aslan PatovSept 20248 min read
Goal-Gradient Effect: Increased Effort as One Approaches a GoalBehavioral Economics

Goal-Gradient Effect: Increased Effort as One Approaches a Goal

Aslan PatovSept 20247 min read
Heuristics and Biases Program: Simplifying Complex Decisions with HeuristicsBehavioral Economics

Heuristics and Biases Program: Simplifying Complex Decisions with Heuristics

Aslan PatovSept 20248 min read
Group Homogeneity Bias: Overestimating Similarity Within GroupsBehavioral Economics

Group Homogeneity Bias: Overestimating Similarity Within Groups

Aslan PatovSept 20247 min read
Goal Proximity Effect: Increased Motivation Nearing Goal CompletionBehavioral Economics

Goal Proximity Effect: Increased Motivation Nearing Goal Completion

Aslan PatovSept 202410 min read
Customer Experience (CX) with AI Built for Humans: Balancing Technology and EmpathyDigital Transformation

Customer Experience (CX) with AI Built for Humans: Balancing Technology and Empathy

Aslan PatovSept 202410 min read
Customer Experience (CX) vs. Marketing: Understanding the Key DifferencesCustomer Experience

Customer Experience (CX) vs. Marketing: Understanding the Key Differences

Aslan PatovSept 202410 min read
Goal Gradient Effect: Motivation Increases as Customers Near Their GoalsBehavioral Economics

Goal Gradient Effect: Motivation Increases as Customers Near Their Goals

Aslan PatovSept 20247 min read
Customer Experience (CX) vs. Marketing: Best Practices for 2026Customer Experience

Customer Experience (CX) vs. Marketing: Best Practices for 2026

Aslan PatovSept 20248 min read
Customer Experience (CX) vs. Customer Support: Strategies for SuccessCustomer Experience

Customer Experience (CX) vs. Customer Support: Strategies for Success

Aslan PatovSept 202410 min read

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