Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Customer ExperienceSeptember 2024 · 10 min read

Customer Experience (CX) vs. Marketing: Which Drives Better Results? (Checklist)

Customer Experience (CX) and marketing are both critical components of any business strategy. While marketing focuses on attracting customers and driving conversions, CX is all about retaining those customers by delivering a seamless and satisfying experience throughout their journey. In this article, we will explore the results driven by both CX and marketing, identify commonalities and differences, and highlight the unique benefits each brings to the table.

Ideas on experience, behavior & change.

This month's read.

Customer Experience (CX) vs. Marketing: Which Drives Better Results? (Checklist)

The Journal.

Customer Experience (CX) vs. Customer Success: Aligning Strategies for Growth

Why Customer Experience (CX) is Important in the Digital Era

Customer Experience (CX) vs. Customer Service: Which is More Important?

Customer Experience (CX) and Omnichannel Strategies: How to Align Channels for Success

Customer Experience (CX) and Innovation: The Role of Technology

Customer Experience (CX) vs. Customer Journey: How to Align Both for Success

Customer Experience (CX) and Innovation: How to Foster a Culture of Innovation

Customer Experience (CX) and Digital Transformation: Navigating the Future

Customer Experience (CX) and Employee Experience (EX): Building a Customer-Centric Culture

Customer Experience (CX) and Digital Transformation: Strategies for Success.

Customer Experience (CX) and Employee Experience (EX): Aligning Strategies for Success

Customer Experience (CX) Workshop: Tools and Techniques for Success

Customer Experience (CX) Strategy: Best Practices for Success

Customer Experience (CX) Technology: Tools and Platforms for Success

Customer Experience (CX) Theory: Insights from Academic Research

Customer Experience (CX) Framework: Case Studies in Action

Customer Experience (CX) Framework: Aligning with Business Goals

Employee Experience (EX) Design in Travel and Tourism: Examples & Case Studies

Customer Experience (CX) Focus: Aligning Business Goals with Customer Needs

Customer Experience (CX) and AI: Transforming Customer Interactions

Employee Experience (EX) Design in Logistics and Transportation: Examples & Case Studies

False Consensus Effect: Overestimating Agreement Among Customers

Employee Experience (EX) Design in Supermarkets and Grocery Stores: Examples & Case Studies

Keep exploring Renascence

Meet Aslan Patov

The Naked Customer podcast

Build your own CX firm

Get the Journal in your inbox.