Opinion · Experience Journal

Ideas on experience,
behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Customer ExperienceSeptember 2024 · 10 min read

10 Customer Experience (CX) Principles by Renascence. How brands apply them?

Customer Experience (CX) has become the cornerstone of successful businesses across industries. Understanding and applying CX principles can help companies build stronger relationships with their customers, improve satisfaction, and foster loyalty. In this article, we will explore ten key CX principles through case studies and real-world examples, offering actionable insights on how these principles can be implemented to drive business success.

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02 —All Articles

The Journal.

Ideas on experience,behavior & change.

This month's read.

10 Customer Experience (CX) Principles by Renascence. How brands apply them?

The Journal.

25 Employee Experience (EX) Trends You Need to Follow for 2025

Abnormality Bias: Preference for Normalcy Over Abnormal Events

Affective Slant: Emotions Influencing Interpretation of Information

Ambiguity Effect: Customer Preference for Known Options Over Ambiguous Ones

Anchoring Bias: Influencing Customer Experience Through Initial Impressions

Embedding Cultural Change

Anthropocentric Framing: Human-Centered Interpretation of Events

Asymmetric Dominance Effect: Adding a Third Option to Influence Choice

Attribution Bias: How Customers Attribute Success or Failure in Experiences

Bandwagon Effect: Leveraging Social Proof in Customer Experience

Why Customer Experience (CX) is Important for Business Growth

Customer Loyalty

How to Quit Sunk-Cost Fallacy

Customer Journey Mapping

The HUMANS Framework

Benevolent Sexism: Favorable, but Patronizing, Attitudes Toward Women

Biased Sampling: Misjudging Customer Preferences from Incomplete Data

CSAT & Transactions

The Halo Effect

Unbiased Progress

Pricing Strategy

Employee Experience: Well-Being & Work-Life Balance

Evaluative Projection: Projecting Current Evaluations into the Future

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Ideas on experience,
behavior & change.