Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

Ideas on experience, behavior & change.

This month's read.

What Teams Get Wrong About Journey Mapping Software

The Journal.

Where Most Teams Get CX Design Framework Wrong

Why Journey Mapping Tools Belong on Every Leadership Agenda

Free Trial vs Freemium: Journey Mapping Tools Compared

Patient Journey Mapping Software: What Actually Works

B2B Customer Experience: What's Changing and Why It Matters

Journey Mapping Tools: The Short Version and the Long Version

What to Test During a Journey Mapping Software Free Trial

How Technology Is Really Reshaping Customer Experience

Building a Customer Centricity Culture That Sticks

How to Write a CX Design Job Description That Attracts the Right Talent

What CX Design Actually Is — and Why Organisations Get It Wrong

Journey Mapping Software in 2026: Making Smaply 3.0 Work

Journey Mapping Tools: The Definitive CX Leader's Guide

Best Journey Mapping Software With Free Trials in 2026

What a CX Design Job Description Really Asks For

The Core CX Design Framework Explained

How Chatbots Actually Improve Customer Experience

Turning Customer Centricity Into a Measurable KRA

Why Definitions of CX Design Keep Shifting

Customer Experience Explained: Roles, Careers & Salaries

Choosing the Right CX Platform: What Actually Matters

Journey Mapping Tools Compared: Which Enterprise Teams Trust

Journey Mapping Tools: A Practical Introduction

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