Opinion · Experience Journal

Ideas on experience,
behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Behavioral EconomicsSeptember 2024 · 8 min read

Cultural Bias: The Effect of Cultural Backgrounds on Customer Preferences

Consider a global company launching a product that is popular in its home market but receives a lukewarm response internationally due to cultural differences. This situation reflects Cultural Bias, where assumptions based on one’s own cultural background can affect perceptions and decision-making.

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02 —All Articles

Ideas on experience,behavior & change.

This month's read.

Cultural Bias: The Effect of Cultural Backgrounds on Customer Preferences

The Journal.

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Ideas on experience,
behavior & change.