Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Behavioral EconomicsSeptember 2024 · 10 min read

Interference Effect: Difficulty in Learning New Information Due to Existing Knowledge

Imagine a loyal customer who has been using your product for years. They know every feature inside and out, and they have a routine that perfectly integrates your product into their daily life. Now, you introduce a new, upgraded version with improved features and functionalities.

Ideas on experience, behavior & change.

This month's read.

Interference Effect: Difficulty in Learning New Information Due to Existing Knowledge

The Journal.

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Key Customer Experience (CX) Statistics You Need to Know in 2026

Learning & Improvement in Customer Crisis Management

Knowledge Illusion: Overestimating Understanding of Customer Needs

Less-Is-Better Effect: Preference for Smaller Sets of Better Items

Reciprocal Altruism: Mutual Benefit Driving Customer Loyalty

Reciprocity Bias: Customers’ Inclination to Return Favors

Lesser of Two Evils: Choosing the Least Negative Option

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