Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Behavioral EconomicsSeptember 2024 · 7 min read

Rational Ignorance: Choosing Not to Know Because the Cost of Educating Oneself Exceeds the Potential Benefit

Think about a time when you skipped reading the fine print on a lengthy contract. You might have felt that understanding every detail wasn’t worth the effort because the overall benefit seemed minimal. This decision is an example of Rational Ignorance.

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02 —All Articles

Ideas on experience, behavior & change.

This month's read.

Rational Ignorance: Choosing Not to Know Because the Cost of Educating Oneself Exceeds the Potential Benefit

The Journal.

Reappraisal Bias: The Role of Reinterpreting Events in Customer Satisfaction

Recency Bias: Shaping Customer Experience Through Recent Interactions

Reinforcement Heuristic: Encouraging Repeated Behaviors

Regulatory Focus Theory: Promotion vs. Prevention Focus in Customers

Reinforcement Effect: Strengthening Beliefs Through Positive Feedback

Restraint Bias: Overestimating Self-Control in the Face of Temptation

Retrospective Falsification: Rewriting Past Events

Rhyme-as-Reason Effect: Persuasive Power of Rhyming Phrases in Marketing

Reproductive Bias: Preference for Familiar Solutions

Safety Heuristic: Preference for Safe Options

Scarcity Heuristic: Valuing Something More Because It Is Perceived as Scarce

Salience Bias: Focusing on the Most Noticeable Information in Decisions

Self-Discrepancy Theory: Gaps Between Actual, Ideal, and Ought Selves

Self-Efficacy: Customers’ Belief in Their Ability to Achieve Goals

Self-Expansion Bias: Preference for Opportunities for Personal Growth

Self-Esteem Bias: Influence of Self-Esteem on Decisions

Self-Other Discrepancy: Differing Views of Self and Others

Self-Protective Bias: Defending One’s Self-Concept

Self-Perception Theory: Inferring Attitudes from Behavior

Self-Presentation Bias: Favorable Presentation of Oneself

Serial Position Effect: Importance of First and Last Impressions

Setting Customer Experience (CX) Objectives: Best Practices

Diversity Effect: Impact of Diversity on Group Decisions

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