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Case Study · Real Estate Customer Experience & Digital Transformation

Vanchura. Strategi Eskalasi untuk Manajemen Isu yang Efisien

Mengembangkan strategi eskalasi terperinci untuk Vanchura Properties, mendefinisikan lebih dari 60 skenario eskalasi dan menugaskan 7 tim khusus. Meningkatkan waktu respons terhadap masalah yang diekskalasi lebih dari 20%, mengurangi tekanan pusat panggilan, dan meningkatkan penyelesaian masalah.

Escalation StrategyCustomer Experience
Client
Vanchura
Industry
Real Estate Customer Experience & Digital Transformation
Date
2024-06-14
Timeline

01The Impact

The results, up front.

Defined Escalations
60+
Escalation scenarios categorized to address various issue severities
Teams Assigned
7
Specialized teams designated to handle and resolve escalated issues.
Improved Response Times
20+
Reduced call center pressure by improving the response times to escalated issues.

Structured Resolution Process : Provided a clear, systematic approach to escalating and resolving issues. Enhanced Response Times : Improved handling of escalations, leading to increased customer satisfaction. Proactive Issue Management : Enabled Vanchura Properties to resolve issues effectively before further escalation, minimizing potential disruptions.

02 — The Challenge

Where they started.

Purpose of Escalation Objective : Ensure unresolved issues receive the necessary attention and resources for effective resolution. Escalation Triggers : Situations that cannot be resolved at the initial point of contact due to complexity, severity, or other contributing factors. Escalation Phases Process Overview : Detailed the steps involved in escalating an issue, managing escalations, and ensuring smooth transitions between escalation levels. Escalation Channels Functional Escalation : Related to specific competencies such as knowledge gaps or lack of clarity. Hierarchical Escalation : Addressed authority-based issues, unresolved initial resolutions, or cases needing higher-level intervention. Priority Levels : Categorized from low to high, determining the urgency and required response time for each issue. Escalation Procedures Escalation SLAs : Established service level agreements (SLAs) for response and resolution times. Escalation Process : Provided step-by-step guidance on managing escalations with examples. Implementation Plan Execution Details : Outlined objectives, methodologies, responsible parties (RASCI), success criteria, and the implementation timeline.

03What We Did

The work.

01

Priority Levels P0 (Critical)

Immediate issues requiring rapid response, with a 30-minute resolution SLA.

02

P1 (Urgent)

High-priority issues with a 4-hour resolution SLA.

03

P2 (High)

Significant issues requiring response within 1 business day.

04

P3 (Medium)

Routine issues with a 2-business-day SLA.

05

P4 (Low)

Low-priority issues with a 5-10 business day SLA.

06

Escalation Matrix Departments

Customer Service, Marketing, Sales, Post-Sales Support, Facilities Management.

07

Details

Included priority levels, classifications, SLAs, reminder mechanisms, responsible teams, and escalation levels.

08

Defined Roles

Clear responsibilities at each escalation level to prevent confusion and delays.

04 — Approach & Methodology

How we got there.

CX Consultant

05In Practice

Project samples.

Vanchura project sample 1
Vanchura project sample 2
Vanchura project sample 3
Vanchura project sample 4
Vanchura project sample 5

Keep exploring Renascence

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