About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

AI & TECHNOLOGY

LEARNING & GAMES

PLATFORMS & TOOLS

AI PRODUCTS

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

Banking · 23 September 2026

PhonePe secures UAE central bank nod for payment licence bid

PhonePe has won in-principle approval from the UAE Central Bank to pursue payment services licences, an early step toward regulated operations in the Gulf's fintech and remittance market.

Newsdesk
Curated briefing · 2 min read · 2 sources

What happened

PhonePe has received in-principle approval from the Central Bank of the UAE to pursue payment services licences in the country, marking an early but significant step in the Indian fintech major's push into the Gulf market. The nod, reported by Deccan Herald and Rediff MoneyWiz, is a preliminary regulatory clearance rather than a final operating licence, but it signals that the UAE authority is prepared to progress PhonePe's application through the next stages of review.

PhonePe, one of India's largest digital payments platforms and part of the Walmart-backed Flipkart group, has been expanding beyond its domestic UPI-led business into international markets. The UAE approval would, if finalised, allow the company to offer regulated payment services in one of the region's most active fintech and remittance corridors, given the scale of trade and expatriate money flows between India and the UAE.

Why it matters

The UAE has positioned itself as a testing ground for digital payments innovation, with the Central Bank running licensing frameworks designed to bring new entrants into a market historically dominated by banks and card networks. PhonePe's progress through this process shows that non-bank, technology-first payment providers continue to find a credible route to market in the Gulf, provided they can meet local regulatory and compliance expectations.

For digital transformation and CX leaders, the development is a reminder that payments infrastructure is increasingly a cross-border competitive arena. A UAE licence would let PhonePe compete more directly with established remittance, wallet and card players on turf where speed, cost and user trust in transaction experience matter as much as regulatory compliance itself.

The Renascence take

Regulatory approval is often treated as a back-office milestone, but in payments it is inseparable from customer experience: licensing terms shape what a provider can charge, how fast money moves, and how disputes are resolved — all of which customers feel directly.

The real story behind a licence announcement like this isn't the approval itself, it's the experience infrastructure a provider builds once it's granted. Payments trust is earned transaction by transaction — through predictable settlement times, transparent fees and frictionless onboarding — not through a regulatory headline. Any operator entering a new market on the back of a licence should treat the first cohort of customers as a live trust experiment: instrument every touchpoint, because early missteps in a new geography travel fast through remittance-sending communities that talk to each other.

Sources

This briefing was written by our Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

FAQ

Questions we get on this topic

PhonePe has received in-principle approval from the Central Bank of the UAE, a preliminary clearance allowing it to pursue full payment services licences rather than a final operating permit.

Not yet. The approval is an early regulatory step; PhonePe still needs to complete further review stages before it can offer regulated payment services in the UAE.

It marks progress in PhonePe's push beyond its India-based UPI business into the Gulf, a market with substantial trade and expatriate remittance flows between India and the UAE.

A licence shapes fees, settlement speed and dispute resolution, all of which directly affect customer trust, so how PhonePe builds its onboarding and service experience once licensed will matter as much as the approval itself.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.