About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

AI & TECHNOLOGY

LEARNING & GAMES

PLATFORMS & TOOLS

AI PRODUCTS

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

General · 15 September 2026

UAEPASS Migrates 12.5 Million Users to Avalanche Blockchain

The UAE has moved UAEPASS, its national digital identity platform used by an estimated 12.5 million people, onto the Avalanche blockchain network, according to Bitget.

Newsdesk
Curated briefing · 2 min read

What happened

The UAE has migrated the backend infrastructure of UAEPASS, its national digital identity platform, onto the Avalanche blockchain network, according to reporting from Bitget. UAEPASS is used by an estimated 12.5 million residents, citizens and visitors as the single sign-on and identity-verification layer for government and private-sector digital services across the country.

The move places a public blockchain network at the core of a government-grade identity system that underpins access to a wide range of official services, rather than the platform remaining on purely centralised infrastructure. Details on the phasing, technical partners and rollout timeline beyond this migration have not been fully disclosed in the available reporting.

Why it matters

For GovTech and digital transformation leaders, this is a significant real-world signal that blockchain infrastructure is moving beyond pilots and proofs-of-concept into production use at national identity scale. Digital identity systems are among the most sensitive and high-stakes services a government runs — they gate access to everything from banking and healthcare to visas and business licensing — so choosing to run one on a blockchain network suggests growing institutional confidence in these architectures for security, interoperability and auditability.

It also points to a broader direction of travel across the region: governments treating verifiable, portable digital credentials as core public infrastructure rather than a back-office IT decision. Other public-sector bodies exploring blockchain-based identity or credentialing may look to this deployment as a reference point for scale and feasibility.

The Renascence take

The headline here is technical, but the real test is experiential: a change of this magnitude to a system 12.5 million people rely on daily should be invisible to the end user. Success isn't measured in blockchain adoption metrics — it's measured in whether login times, verification reliability and service continuity remain exactly as citizens expect, or improve.

Infrastructure migrations at this scale are a behavioral trust test disguised as a technology upgrade. Citizens don't reward governments for adopting blockchain — they punish them for any friction, downtime or confusion during the switch. The operators who get this right will say nothing happened at all; the ones who get it wrong will generate support-desk volume and erode confidence in digital identity broadly. Any government or enterprise weighing a similar move should treat the migration itself as a service-design project, not just an engineering one — with rollback plans, parallel running and clear citizen communication built in from day one.

Sources

This briefing was written by our Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

FAQ

Questions we get on this topic

UAEPASS is the UAE's national digital identity platform, used by an estimated 12.5 million residents, citizens and visitors as the single sign-on and identity-verification layer for government and private-sector digital services.

According to reporting from Bitget, the UAE has migrated UAEPASS's backend infrastructure onto the Avalanche blockchain network.

Digital identity systems are among the most sensitive services a government runs, gating access to banking, healthcare, visas and business licensing, so running UAEPASS on a public blockchain signals growing institutional confidence in these architectures for security, interoperability and auditability at national scale.

The migration is a backend infrastructure change; the available reporting has not fully disclosed the phasing or rollout timeline, but a successful transition should be invisible to users, preserving login times, verification reliability and service continuity.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.