About

The consultancy born at the intersection of behavioral economics and human experience.

René Studio
AI EXPERIENCE STUDIO

The CX design platform we built from a decade of client work.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery audits we run, scored live for every location.

Explore Mysterya
NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

René Studio
AI EXPERIENCE STUDIO

Every engagement, mapped and scored in one AI workspace.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery shopping, scored and evidenced in real time.

Explore Mysterya
ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

René Studio
AI EXPERIENCE STUDIO

Map, score and fix the journeys we redesign, with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Check the experience you designed is delivered.

Explore Mysterya
ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

René Studio
AI EXPERIENCE STUDIO

Sector-ready journeys, scored by AI in minutes.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery audits tuned to your sector, scored live.

Explore Mysterya
ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

René Studio
AI EXPERIENCE STUDIO

Design, score and fix customer journeys with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Audit every location and act on what you find.

Explore Mysterya
REBELDECK A · 36 FORCES

The forces that shape how humans experience the world.

Explore REBEL Reveal →
ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

PLATFORMS

AI & TECHNOLOGY

LEARNING & FRAMEWORKS

CX TOOLKIT

Opinion

Insights, research, and conversations at the frontier of CX.

René Studio
AI EXPERIENCE STUDIO

Turn what you read into a journey you can score.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

See what customers really experience, visit by visit.

Explore Mysterya
ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

René Studio
AI EXPERIENCE STUDIO

Design, score and fix customer journeys with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Every visit, every location, every score. Live.

Explore Mysterya
THE MANIFESTOBurn the Deck.
Ten Virtues. Zero Excuses.Start reading →
THE HUB

Every free tool, template and resource in one place.

Visit the Hub →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

AI · 17 October 2026

Abu Dhabi AI-designed painkiller ISM9528 shows preclinical promise vs morphine

Insilico Medicine, with scientists in Abu Dhabi's Masdar City, has used AI to develop ISM9528, an experimental non-opioid painkiller reported to outperform morphine in preclinical models. Human testing has not yet begun.

Newsdesk
Curated briefing · 2 min read

What happened

Researchers working with Insilico Medicine, a clinical-stage biotechnology company with scientists in Abu Dhabi's Masdar City, have used artificial intelligence to develop an experimental painkiller that they believe could be more effective than morphine. The candidate, known as ISM9528, is designed to treat acute and chronic pain, and the company describes it as a non-opioid option.

According to reporting by The National, initial results have been promising and the next step is testing in humans. Alex Aliper, president and co-founder of Insilico, said that "to see a non-opioid candidate outperform morphine in preclinical models is unprecedented". Asked about reported side effects, he described the position as "so far, so good".

Insilico presents the drug as a possible alternative to opioid medication, which could reduce the risk of dependence and addiction. Because the comparison comes from preclinical models, the claims have not yet been tested in people.

Why it matters

The story is less about a single molecule than about what AI now makes possible in discovery pipelines. When a model-driven process produces a candidate that its developers regard as ahead of an established comparator at preclinical stage, it changes the pace and economics of how organisations design and test products. For leaders in AI and digital transformation, the signal is that AI-driven tools are moving from support roles into core research workflows. That shift requires the operating model, data practices and validation steps to be redesigned around them.

The development also shows AI being applied in a regulated, high-stakes setting. Developments of this kind are likely to raise questions about how new tools are governed, validated and trusted by the people who depend on them.

By the numbers

  • Nine in 10 potential drugs that reach the human testing stage fail to be approved, according to health experts cited by The National.
  • ISM9528 is the candidate in question, with human testing as the next stage reported by The National.

The Renascence take

Most readers will focus on the morphine comparison, but the more useful signal is the process behind it. The headline claim is preclinical, and the sector's own attrition rate at human testing is high, so this is a reminder that AI can accelerate the front end of a pipeline without removing the scrutiny needed at the back end.

The behavioural principle here is the gap between a promising signal and a trusted outcome, and it applies to any customer-facing AI launch as much as it does to a drug. Operators should treat early results as a hypothesis to test in real conditions, not a verdict. The practical move is to define success criteria and failure thresholds before a pilot begins, and to be candid with users about what has and has not yet been proven. Teams that do this keep trust intact even when the first version falls short.

Sources

This briefing was written by our Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

FAQ

Questions we get on this topic

ISM9528 is an experimental non-opioid painkiller developed with artificial intelligence by Insilico Medicine, designed to treat acute and chronic pain. According to The National, it is the candidate under review, with human testing as the next stage.

Not yet. The reported comparison with morphine comes from preclinical models, so the claims have not yet been tested in people.

Insilico Medicine, a clinical-stage biotechnology company with scientists in Abu Dhabi's Masdar City, is developing the candidate. Alex Aliper, its president and co-founder, has commented on the results.

Insilico presents ISM9528 as a possible alternative to opioid medication, which could reduce the risk of dependence and addiction. Its benefits remain unproven in humans.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.