EP 03 · Customer LoyaltyMar 2025 · 54 min
Customer Loyalty, Brand Loyalty & CX
Aslan Patov sits down with Chaya Sakhuja, CEO of QBF Consulting, to unpack how loyalty really works in the Middle East — from the success of U by Emaar to bank-partnered programs, and what makes a loyalty program truly work.
In this episode
- 01Why most loyalty programs train discount-seeking, not loyalty
- 02The difference between brand loyalty and transactional loyalty
- 03How behavioral economics explains what keeps customers coming back
- 04Practical first steps for building emotional loyalty
The Guest
C
Chaya Sakhuja
CEO, QBF Consulting
Listen On
More episodes
Be on the show
Got a CX story worth telling?
We're always looking for guests with a fresh take on customer experience, loyalty and behavior.