경험 허브
CX 시그널
CX Signals는 고객 경험에 대한 미디어 신호를 측정합니다. 이는 GCC 및 그 외 지역의 지속적으로 수집된 뉴스 코퍼스에서 추출된 5가지 핵심 요소로 구성된 복합 지수입니다.
CX 시그널 그리드
Outlets in the corpus
1,310
10 markets with their own cut · 74% EN / 7% AR
Published CX stories
4,842
Last 90 days · All markets
Operators scored
18
107 more tracked below the floor of 10 stories
Editorial pass rate
4.4%
1,286 published of 29,164 ingested in 30 days
CX 시그널 지수 리더보드
Bar length encodes the selected measure. Market filters by headquarters; the index itself is always scored on the full 90-day corpus.
Rank by
Sector
1Uber68-94%
2Revolut67—
3Netflix66—
4BBVA65—
5Airbnb62-68%
6Emirates57—
7Tesla52—
8Apple51+17%
9Amazon50-34%
10Samsung50—
11stc50—
12Walmart48—
13Disney47—
14Mastercard44—
이것은 고객 경험이 아닌 미디어 신호를 측정합니다. 높은 지수는 브랜드가 가시적이고 신뢰할 수 있게 다루어지며 활발하다는 것을 의미하며, 고객이 만족한다는 것을 의미하지는 않습니다. How this is calculated
주의 vs. 전달
Momentum against earned ratio. Momentum is share of corpus, so it is unaffected by how many stories were published overall.
Quiet performersBuildersDormantBroadcastersUberAirbnbAppleAmazon30-day momentum →Earned ratio →
이동
Largest 30-day moves in share of coverage, in both directions.
Accelerating
Chime31+78%
Apple51+17%
Etihad Rail31+13%
Decelerating
Uber68-94%
Airbnb62-68%
Amazon50-34%
소스 계층 구성
Tier weighting is applied before any aggregation, and no single outlet may carry more than 5% of total weight.
| Tier | Definition | Share of stories | Weight |
|---|---|---|---|
| T1 | International wire and record titles | 0.7% | 1.00 |
| T2 | National business and news titles | 30.8% | 0.80 |
| T3 | Trade and sector press | 60.2% | 0.60 |
| T4 | Syndicated and republished releases | 8.2% | 0.25 |
| T5 | Owned, sponsored and listing pages | 0.1% | 0.10 |