Opinion · Experience Journal

Ideas on experience,
behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Behavioral EconomicsSeptember 2024 · 7 min read

Parsimony Bias: Preference for Simple Explanations

Think about the last time you heard a complex explanation for something and then compared it to a simpler one. Chances are, you found the simpler explanation more convincing and easier to understand. This preference is driven by Parsimony Bias.

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02 —All Articles

Ideas on experience,behavior & change.

This month's read.

Parsimony Bias: Preference for Simple Explanations

The Journal.

Overinterpretation: Overanalyzing Simple Data

Ownership Effect: Overvaluing Owned Items

Personalized Experiences

Perceptual Adaptation: Adjustment of Perception Based on Experience

Perceptual Weighting: Giving Different Weights to Perceived Information

Perceptual Bias Effect: Misinterpreting Sensory Information

Who is a Customer Experience (CX) Associate? Key Competencies

Perception Bias: Misinterpretation of Sensory Information

Positive Reinforcement: Encouraging Repeated Customer Behaviors

Why Customer Experience (CX) is Important for Business Growth

Why Customer Experience (CX) is Important for Business Success

Why Customer Experience (CX) is Not Limited to IT Organizations

Why Customer Experience (CX) is the New Competitive Battleground

Pluralistic Ignorance: Belief That Others Disagree When They Do Not

Zero-Risk Bias: Prioritizing Safety in Customer Experience

Selective Optimism: Overestimating Positive Outcomes Selectively

Rational Ignorance: Choosing Not to Know Because the Cost of Educating Oneself Exceeds the Potential Benefit

Reappraisal Bias: The Role of Reinterpreting Events in Customer Satisfaction

Recency Bias: Shaping Customer Experience Through Recent Interactions

Reinforcement Heuristic: Encouraging Repeated Behaviors

Regulatory Focus Theory: Promotion vs. Prevention Focus in Customers

Reinforcement Effect: Strengthening Beliefs Through Positive Feedback

Restraint Bias: Overestimating Self-Control in the Face of Temptation

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Ideas on experience,
behavior & change.