About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

AI & TECHNOLOGY

LEARNING & GAMES

PLATFORMS & TOOLS

AI PRODUCTS

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

AI · 9 September 2026

Even with careful investment, AI is set to boost IT costs

Bain & Company forecasts AI could push enterprise IT budgets up by as much as 75% within a decade, driven by infrastructure, security and talent costs — even with disciplined investment.

Newsdesk
Curated briefing · 2 min read

What happened

Bain & Company has forecast that artificial intelligence could push enterprise IT budgets up by as much as 75% over the next decade, even for organisations that pursue disciplined, well-managed AI investment. The consultancy attributes the increase to rising costs across infrastructure, cybersecurity and specialist talent needed to build, run and protect AI systems at scale.

According to the analysis, the cost pressure is not primarily a symptom of wasteful or unplanned spending. Rather, Bain suggests that the underlying requirements of AI — from compute and data infrastructure to the security controls and skilled staff needed to operate it safely — are structurally more expensive than the IT stacks most enterprises have run to date.

Why it matters

The finding reframes a common assumption in boardroom AI strategy: that careful governance and phased rollouts are enough to keep AI's cost curve under control. Bain's analysis suggests leaders should plan for AI to structurally raise the cost base of IT itself, not just the cost of individual projects or pilots.

For technology and transformation leaders, this points to a need to budget for AI as a durable shift in the cost architecture of the enterprise — encompassing infrastructure scaling, ongoing security investment and the war for specialised talent — rather than a one-off capital outlay tied to a specific tool or model deployment.

By the numbers

  • 75% — the maximum increase in enterprise IT budgets that Bain & Company forecasts AI could drive.
  • A decade — the timeframe over which Bain expects this cost escalation to play out.

The Renascence take

The instinct in many organisations is to treat AI cost overruns as a governance failure — something better vendor selection or tighter pilots would fix. Bain's forecast suggests otherwise: even disciplined investment leads to materially higher IT spend, because AI changes what "running IT well" actually requires.

The mistake is measuring AI's return on the same ledger as the software it replaces. AI does not simply add a line item to the IT budget — it changes the shape of the budget itself, shifting spend toward infrastructure, security and talent that legacy systems never demanded. Customer-obsessed operators should stop asking "how do we contain AI's cost" and start asking "which experiences justify a structurally more expensive technology stack" — because the organisations that win will be the ones that spend on AI where it changes outcomes for customers and employees, not the ones that simply spend the least.

Sources

This briefing was written by our Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.