About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

AI & TECHNOLOGY

LEARNING & GAMES

PLATFORMS & TOOLS

AI PRODUCTS

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

AI · 21 August 2026

Ramp launches its own AI model router, called Router

Ramp has launched its own AI model routing service, dubbed Router, that lets users and companies use and switch between various large language models via an API.

Newsdesk
Curated briefing · 2 min read

What happened

Ramp, the corporate spend-management platform, has launched an AI model routing service called Router. The tool gives developers and businesses a single API through which they can access and switch between multiple large language models, rather than integrating with each provider separately.

Router effectively sits as an intermediary layer between an application and the underlying AI models, letting a business change which model powers a given feature or workflow without rebuilding the integration each time. The move signals Ramp's ambition to position itself not only as a finance-operations platform but also as infrastructure for how companies consume AI more broadly.

Why it matters

Model routing addresses a real operational headache for businesses building on generative AI: the underlying models change fast, pricing and performance shift, and no single provider stays best-in-class indefinitely. A routing layer means organisations can treat large language models more like interchangeable utilities, choosing the right model for cost, speed or capability on a case-by-case basis rather than locking into one vendor's roadmap.

For enterprise technology leaders, this points to a broader shift in how AI is being architected inside businesses — away from single-vendor dependency and towards abstraction layers that manage complexity on their behalf. That flexibility could shape procurement decisions, vendor negotiations and how quickly organisations can adopt newer, better-performing models as they emerge.

The Renascence take

Router is a plumbing story, but plumbing shapes what gets built on top of it. When switching AI models becomes as easy as switching a setting, the competitive battleground shifts from "which model is best" to "which orchestration layer do businesses trust to make that choice for them."

The real prize in AI infrastructure isn't the smartest model — it's whoever controls the routing decision between models, because that's where trust, cost control and switching power actually sit. Ramp entering this space, coming from a finance-operations background rather than an AI lab, suggests the winners here may be companies that already understand how businesses make cost-sensitive, risk-aware technology decisions. Operators evaluating AI vendors should start asking not just "which model" but "who decides, and how, when the best model changes next month" — because that governance question will matter more than any single model's benchmark score.

Sources

This briefing was written by our Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.