About

The consultancy born at the intersection of behavioral economics and human experience.

René Studio
AI EXPERIENCE STUDIO

The CX design platform we built from a decade of client work.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery audits we run, scored live for every location.

Explore Mysterya
NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

René Studio
AI EXPERIENCE STUDIO

Every engagement, mapped and scored in one AI workspace.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery shopping, scored and evidenced in real time.

Explore Mysterya
ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

René Studio
AI EXPERIENCE STUDIO

Map, score and fix the journeys we redesign, with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Check the experience you designed is delivered.

Explore Mysterya
ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

René Studio
AI EXPERIENCE STUDIO

Sector-ready journeys, scored by AI in minutes.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery audits tuned to your sector, scored live.

Explore Mysterya
ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

René Studio
AI EXPERIENCE STUDIO

Design, score and fix customer journeys with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Audit every location and act on what you find.

Explore Mysterya
REBELDECK A · 36 FORCES

The forces that shape how humans experience the world.

Explore REBEL Reveal →
ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

PLATFORMS

AI & TECHNOLOGY

LEARNING & FRAMEWORKS

CX TOOLKIT

Opinion

Insights, research, and conversations at the frontier of CX.

René Studio
AI EXPERIENCE STUDIO

Turn what you read into a journey you can score.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

See what customers really experience, visit by visit.

Explore Mysterya
ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

René Studio
AI EXPERIENCE STUDIO

Design, score and fix customer journeys with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Every visit, every location, every score. Live.

Explore Mysterya
THE MANIFESTOBurn the Deck.
Ten Virtues. Zero Excuses.Start reading →
THE HUB

Every free tool, template and resource in one place.

Visit the Hub →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

Digital Transformation · 6 November 2026

SAP Commits to Apache Iceberg and Expands Databricks Partnership

SAP has committed to Apache Iceberg, an open table format for large analytical datasets, and expanded its partnership with Databricks, according to The Register. The moves point to a contest over the enterprise 'context layer'.

Newsdesk
Curated briefing · 2 min read

What happened

SAP has committed to Apache Iceberg, the open table format used to manage large analytical datasets, and has expanded its partnership with Databricks. According to The Register, the moves point to a coming contest over the "context layer", the part of the enterprise data stack that gives raw data its business meaning for analytics and AI.

The headline frames the announcement as a promise to open enterprise data flows in both directions. The reporting indicates that the commitment is about interoperability: data held within SAP's ecosystem should be easier to use in other platforms, and data from elsewhere should be easier to bring into SAP.

Why it matters

For organisations running large data estates, the choice of table format and platform partner determines how easily information can move between systems. An open format such as Iceberg lowers the cost of moving data between engines, which weakens the lock-in that has historically shaped enterprise software purchasing. Expanded partnerships also signal how vendors expect to compete as AI workloads depend more heavily on governed, well-described data.

For leaders in digital transformation, the practical question is less about which vendor wins the context layer and more about how their own teams and customers will find, trust and act on data. Interoperability changes how quickly new AI tools can be put to use, and how much of an organisation's operating model depends on a single supplier.

The Renascence take

Most coverage of data openness will focus on connectors and technical compatibility. The more important question is who owns the meaning attached to the data, because the party that defines context shapes every downstream experience, from a service agent's screen to an AI assistant's answer. Open formats make data portable, but they do not make it understandable.

Treat open table formats as a service-design decision, not just an architecture one. Map the moments where a customer or employee needs a trusted answer, then trace which systems supply the context behind it. Where that context sits with a single vendor, the switching cost is a behavioural trap that will be felt by users long before it appears on a balance sheet. Build the context layer around the experience you want to deliver, and keep the option to change its engine.

Sources

This briefing was written by our Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

FAQ

Questions we get on this topic

SAP has committed to Apache Iceberg, the open table format used to manage large analytical datasets, with the aim of making data easier to move between platforms. The commitment is framed as opening enterprise data flows in both directions, according to reporting by The Register.

The context layer is the part of the enterprise data stack that gives raw data its business meaning for analytics and AI. Reporting suggests vendors may compete over who controls this layer.

Open formats make data easier to move between systems, which can reduce vendor lock-in. However, they do not by themselves make data understandable, so the context that shapes customer and employee experiences still needs deliberate design.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.