Rently secures $12m credit facility to expand rent payments into UAE

What happened

Singapore-based proptech startup Rently has secured a $12 million growth credit facility from January Capital to expand its rental payment platform into the UAE, as well as Singapore, Hong Kong and new markets.

The platform lets tenants pay rent in flexible instalments, earn rewards and manage their payment schedules. In the UAE, its Rent Now Pay Later service lets tenants pay monthly while landlords receive scheduled payouts. According to Wamda, Rently says it has processed more than AED 100 million in rental contracts in the UAE, where transaction volume has grown more than fivefold year on year.

The facility will support rental transaction financing, customer acquisition and geographic expansion. Rently is also preparing a further raise, reported at around $10 million. The company was founded by Dominic Schacher, Tarik Stafford, Siebren Khamphorst and Emeric Martin.

Why it matters

This is a clear example of financial services being rebuilt around the everyday payment habits of renters. By splitting a monthly obligation into smaller, scheduled amounts and pairing it with rewards, the platform changes the moment of payment from a single, stressful deadline into a managed routine. For landlords, guaranteed scheduled payouts shift the experience from chasing payments to receiving predictable cash flow.

For leaders in digital transformation, the story also shows how a platform can grow across markets by combining product design with financing capacity. Expansion into the UAE, where volumes have risen sharply, suggests that demand for flexible rent payment models is responding to local conditions. Operators in adjacent sectors may find the model instructive for how they structure payment journeys.

By the numbers

• $12 million growth credit facility from January Capital, supporting expansion and transaction financing.
• AED 100 million+ in rental contracts processed in the UAE, according to Rently.
• Fivefold year-on-year increase in UAE transaction volume.
• $50 million+ in annualised rental volume across Singapore, Hong Kong and the UAE.
• 2,400+ tenants using the platform across its three markets.

The Renascence take

Most coverage will focus on the funding figure, but the more important signal is the change in the tenant's relationship with payment. Rent has long been a fixed, all-or-nothing obligation, and any platform that makes it divisible is changing the psychology of the transaction, not just the mechanics. The lesson for CX leaders is that friction reduction and cash-flow predictability can be designed as one experience rather than two competing priorities.

The real test is whether flexibility builds trust or quietly encourages renters to stretch their budgets across more months. Operators should treat instalment features as a service-design question, not only a pricing one, and measure whether tenants stay current and feel in control. Landlords, meanwhile, will judge the platform on payout reliability, so that experience deserves the same design attention as the tenant journey. Build for both sides of the transaction, or the model will not hold.