About

The consultancy born at the intersection of behavioral economics and human experience.

René Studio
AI EXPERIENCE STUDIO

The CX design platform we built from a decade of client work.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery audits we run, scored live for every location.

Explore Mysterya
NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

René Studio
AI EXPERIENCE STUDIO

Every engagement, mapped and scored in one AI workspace.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery shopping, scored and evidenced in real time.

Explore Mysterya
ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

René Studio
AI EXPERIENCE STUDIO

Map, score and fix the journeys we redesign, with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Check the experience you designed is delivered.

Explore Mysterya
ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

René Studio
AI EXPERIENCE STUDIO

Sector-ready journeys, scored by AI in minutes.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery audits tuned to your sector, scored live.

Explore Mysterya
ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

René Studio
AI EXPERIENCE STUDIO

Design, score and fix customer journeys with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Audit every location and act on what you find.

Explore Mysterya
REBELDECK A · 36 FORCES

The forces that shape how humans experience the world.

Explore REBEL Reveal →
ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

PLATFORMS

AI & TECHNOLOGY

LEARNING & FRAMEWORKS

CX TOOLKIT

Opinion

Insights, research, and conversations at the frontier of CX.

René Studio
AI EXPERIENCE STUDIO

Turn what you read into a journey you can score.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

See what customers really experience, visit by visit.

Explore Mysterya
ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

René Studio
AI EXPERIENCE STUDIO

Design, score and fix customer journeys with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Every visit, every location, every score. Live.

Explore Mysterya
THE MANIFESTOBurn the Deck.
Ten Virtues. Zero Excuses.Start reading →
THE HUB

Every free tool, template and resource in one place.

Visit the Hub →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

General · 2 November 2026

Vitalls Secures $1.5M from EST Growmore for AI Health Passport

UAE healthtech startup Vitalls has secured a $1.5 million investment commitment from EST Growmore, the Singapore-based investment arm of EST Group, as an anchor investor in its seed round, with an option for a further $1 million.

Newsdesk
Curated briefing · 2 min read

What happened

UAE-based healthtech startup Vitalls has secured a $1.5 million investment commitment from EST Growmore, the Singapore-based investment arm of EST Group, as part of its seed round. According to Wamda, EST Growmore will join the round as an anchor investor, and the agreement includes an option for a further $1 million.

Vitalls was founded in 2023 by Mehdi Bouchenak. The company develops an AI-powered digital health passport that lets individuals and families store, manage and share medical records securely across healthcare providers and countries. The funding will support the development and rollout of that passport, with internationally mobile individuals, families and enterprises as the target users.

The two companies will also explore distribution, product development and strategic partnerships across EST Group's telecommunications and healthcare investment portfolio, as set out in the announcement.

Why it matters

This is a story about AI and digital health infrastructure more than a conventional funding round. Medical records are often fragmented across providers and borders, and a passport model that gives the individual control over what is shared points to a different service design, one where the person rather than the institution acts as the connecting layer. For leaders in health, AI and digital transformation, the signal is that AI-enabled products are being built around a specific operational problem, the portability of records for people who move between countries, rather than as general-purpose assistants.

The planned partnerships also suggest a distribution model in which a digital health product reaches users through relationships they already have with telecoms and healthcare providers. For organisations running digital public services or customer-facing health platforms, this raises a practical question: which existing channels do people trust enough to hand over sensitive personal data?

By the numbers

  • $1.5 million committed by EST Growmore as part of Vitalls' seed round
  • $1 million additional investment available under an option in the agreement
  • 2023 the year Vitalls was founded

The Renascence take

Most coverage will treat this as a funding headline. The more useful reading is that the product's value depends less on storage than on the consent layer that sits on top of it.

Most readers will fixate on the $1.5 million and miss that the real product decision is who controls the record and how visibly they can control it. A health passport succeeds or fails on whether people feel safe handing over their history, and that trust is built through clear consent, transparent data handling and a reason to return, not through AI features alone. Operators in telecoms and healthcare should test that trust with real users before scaling distribution, because a partner channel can amplify a weak experience as quickly as a strong one. Treat the passport as an ongoing service people choose to keep using, not a file they upload once and forget.

Sources

This briefing was written by our Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

FAQ

Questions we get on this topic

EST Growmore has committed $1.5 million to Vitalls as part of its seed round, joining as an anchor investor. The agreement also includes an option for a further $1 million, according to Wamda.

Vitalls, founded in 2023 by Mehdi Bouchenak, develops an AI-powered digital health passport. It lets individuals and families store, manage and share medical records securely across healthcare providers and countries.

EST Growmore is the Singapore-based investment arm of EST Group. The two companies plan to explore distribution, product development and strategic partnerships across EST Group's telecommunications and healthcare investment portfolio.

The funding will support development and rollout of the passport, with internationally mobile individuals, families and enterprises as the target users.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.