Salehli Raises $100,000 to Expand Syrian Home Maintenance Platform

What happened

Salehli, a Syrian startup running a digital marketplace for home maintenance and renovation, has secured a $100,000 investment from EBLA Ventures. It is the investment firm's fourth deal in 2026.

Salehli was founded in 2025 by AbdulRhman Arnaout. The platform connects customers with pre-vetted maintenance and renovation professionals, allowing users to request a service, receive quotations and access on-site quality supervision. The funding is intended to support three priorities: introducing electronic payments, expanding into business-to-business maintenance work and entering additional Syrian cities. Wamda's reporting notes that the funding stage and any participation from other investors were not disclosed.

The investment follows Salehli's involvement in the Thimar programme, through which EBLA Ventures worked with the founders on business development and performance monitoring before committing capital.

Why it matters

Home maintenance has long relied on word of mouth, personal networks and trust that is hard to verify in advance. Salehli's model turns that into a structured service: a visible quotation step, a pre-vetted provider pool and supervision during the job. For customers, the experience shifts from finding someone reliable to choosing from a process that makes quality easier to judge.

The planned additions push further into the service journey. Electronic payments change the moment of exchange, which is often where trust either holds or breaks. B2B work introduces a different buyer, with procurement needs, repeat orders and different expectations for accountability. Expansion into new cities will test whether the operating model and quality checks hold outside the original market.

By the numbers

• $100,000 invested by EBLA Ventures in Salehli
• Fourth deal completed by EBLA Ventures in 2026
• 2025 the year Salehli was founded

The Renascence take

Most coverage of a funding round focuses on the cheque. The more useful question for operators is what the platform does to the trust gap that home services have always had.

The product here is not the booking form; it is the confidence a customer feels before the technician arrives. Quotations and on-site supervision are the experience layer, and they will carry more weight than any feature added later. Electronic payments should be designed around the moment of greatest doubt, not treated as a back-office upgrade. Operators expanding into B2B and new cities should build separate journeys for each audience rather than stretching one consumer experience until its promises stop holding.