About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

AI & TECHNOLOGY

LEARNING & GAMES

PLATFORMS & TOOLS

AI PRODUCTS

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

Fintech · July 31, 2026

IPI Cloud PCI Suite Listed on Genesys AppFoundry

IPI has listed its Cloud PCI Suite on the Genesys AppFoundry, enabling contact centres to take PCI DSS-compliant phone payments without agents handling raw card data.

R
Renascence Newsdesk
Curated briefing · 2 min read

What happened

IPI, a UK-based contact centre solutions provider, has listed its Cloud PCI Suite on the Genesys AppFoundry, the official marketplace for third-party applications that integrate with the Genesys customer experience platform. The listing makes IPI's payment security solution directly discoverable and deployable by the global community of Genesys users.

The Cloud PCI Suite is designed to enable contact centres to take payments securely over the phone by pausing call recordings and removing sensitive card data from the agent and contact centre environment during a transaction. This approach is intended to help organisations achieve and maintain compliance with Payment Card Industry Data Security Standards (PCI DSS) without requiring agents to handle raw card details.

Why it matters

Payment interactions are among the highest-friction moments in any customer journey. The point at which a caller is asked to read out card details aloud is one of the most anxiety-inducing steps in a voice-based service experience — a textbook example of what behavioural economists call a trust-critical moment, where perceived risk spikes and the likelihood of abandonment or dissatisfaction rises sharply. Solutions that remove that friction, and visibly protect the customer, directly improve both completion rates and post-interaction sentiment.

For service designers and CX operators running contact centres on Genesys infrastructure, the AppFoundry listing lowers the integration barrier considerably. Rather than procuring and configuring a standalone compliance tool through a separate vendor relationship, teams can now discover, evaluate and deploy PCI-compliant payment capability within the same ecosystem they already use to manage customer interactions — reducing implementation complexity and accelerating time-to-value.

The Renascence take

Most contact centre leaders frame PCI compliance as a back-office risk-management problem. That framing is the mistake. What happens in the payment moment is experienced by the customer in real time, and how it is handled sends a powerful signal about how much the brand actually values their security.

Compliance theatre — where agents awkwardly ask customers to "just say the numbers out loud" while assuring them it's safe — erodes trust faster than almost any other service failure. The behavioral principle here is perceived control: customers who feel the brand has engineered away the risk on their behalf are measurably more likely to complete the transaction and return. Operators on Genesys should treat this AppFoundry listing not as a compliance checkbox but as a customer-confidence investment — and they should make the security design visible to callers, not invisible, because transparency in protection is itself a loyalty driver.

Sources

This briefing was written by the Renascence newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.