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Case Study · Hospitality Customer Experience & Digital Transformation

Aldar Hospitality. 효율적인 사례 관리를 위한 에스컬레이션 전략 프레임워크

Aldar Hospitality는 8단계 우선순위 시스템, 4가지 에스컬레이션 채널, 상세 매트릭스를 특징으로 하는 에스컬레이션 전략을 개발하여 문제를 효과적으로 관리하고 해결하며, 긴급 사안에 대한 신속한 처리와 덜 중요한 사안에 대한 효율적인 처리를 보장합니다.

Escalation MatrixEscalation StrategyCustomer Experience
Client
Aldar
Industry
Hospitality Customer Experience & Digital Transformation
Date
2024-11-05
Timeline

01The Impact

The results, up front.

Priority Levels
8
A priority system from P1 (most urgent) to P8 (least urgent) was developed to handle cases efficiently.
Escalation Channels
4
Issues can be reported and escalated through email, phone, online platforms, and other methods.
Escalation Matrix
1
A detailed escalation matrix assigns teams, priority levels, and SLAs for effective case resolution.

The escalation strategy provided Aldar Hospitality with a structured framework for managing and resolving issues efficiently. Key outcomes included: Structured Escalation Program: Implementation of a detailed escalation strategy with defined channels, stages, triggers, and touchpoints. Prioritization System: Establishment of a priority system from P1 to P8, ensuring that urgent cases are promptly addressed while less critical issues are managed effectively. Escalation Matrix: A detailed matrix that includes all potential cases, assigned teams, priority levels, and resolution SLAs, facilitating effective case management and resolution.

02 — The Challenge

Where they started.

To meet Aldar Hospitality’s needs, we developed an escalation strategy. This strategy included defining processes for case collection, processing, and escalation, tailored to the specific demands of the hospitality industry.

03What We Did

The work.

01

What it is

Escalation involves a systematic process for addressing issues or cases requiring higher levels of attention due to their complexity or urgency.

02

Importance

A well-implemented escalation strategy ensures efficient case management, timely resolutions, and high levels of customer satisfaction.

03

Escalation Channels

Identified the channels through which issues are reported and escalated, including email, phone, and online platforms.

04

Escalation Stages

Defined the stages of escalation from initial reporting to final resolution.

05

Escalation Triggers

Established criteria for determining when a case should be escalated to higher levels based on urgency and complexity.

06

Escalation Touchpoints

Outlined the key points of communication between different levels of escalation.

07

Priority Levels

Developed a priority system from P1 to P8, where P1 represents the most urgent cases requiring immediate attention and P8 represents the least urgent.

08

Priority Definitions

Clearly defined the criteria for each priority level to ensure accurate case classification and handling.

04 — Approach & Methodology

How we got there.

We developed a Gantt chart outlining the phases and timelines for implementing the escalation strategy. Each phase included initiatives breakdown detailing the budget, timeline, current situation, future goals, approach, responsibilities (RASCI), and success criteria for each initiative.

05In Practice

Project samples.

Aldar project sample 1
Aldar project sample 2
Aldar project sample 3
Aldar project sample 4
Aldar project sample 5
Aldar project sample 6

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