Vanchura. 브로커 및 고객 참여도 향상을 위한 와이어프레임 디자인

Renascence opened the engagement with a structured discovery phase — a series of workshops with Vanchura's cross-functional stakeholders designed to surface the business logic, broker operational realities, and customer expectations that would need to be encoded into the wireframes. Rather than beginning with screens, we began with questions: what does a broker actually need to do on day one? Where does a customer lose confidence during a property search? These sessions produced the insight layer that separated considered design from guesswork.

With discovery complete, we moved into architecture — defining the 18 broker portal categories and 25 website categories that would form the structural backbone of both platforms. This taxonomy work is often skipped in favour of jumping straight to screens; we treat it as the most consequential step, because a poorly structured category architecture produces wireframes that look coherent in isolation but fail as a system. Only once the architecture was agreed did wireframe production begin.

Wireframes were developed in iterative batches, with broker portal and website streams running in parallel. Each batch was reviewed against the category architecture and tested against the user journeys mapped in discovery. Feedback from Vanchura's stakeholders was incorporated systematically — not as ad hoc revision requests, but as structured input that either validated or refined the design logic. This kept the process moving at pace without sacrificing coherence.

The final deliverable was not simply a file of 900+ screens. It was a scalable, modular wireframe library — designed so that Vanchura's development and design teams could extend it as the business grows, add new categories without restructuring existing flows, and hand it to any future agency or internal team without needing Renascence in the room to explain the thinking.