SODIC. 고객 참여 강화를 위한 부동산 커뮤니케이션 전략
14개 부서의 커뮤니케이션 관행을 평가하고, 5가지 핵심 프로세스를 간소화했으며, 3개 사업부의 106개 문서를 검토했습니다. 일관성, 명확성, 브랜드 정렬을 보장하는 동시에 고객 참여 및 이해관계자 관리를 개선하는 커뮤니케이션 전략을 개발했습니다.
01 —The Impact
The results, up front.
By implementing the communication strategy and evaluation provided by Renascence, SODIC was able to streamline its communication efforts, ensuring a consistent and unified brand message across all channels. The introduction of communication governance frameworks and best practices helped enhance stakeholder management and customer engagement, leading to improved customer satisfaction and loyalty.
02 — The Challenge
Where they started.
Verbal Communication Strategies: Focused on spoken or written messages. Non-Verbal Communication Strategies: Encompassing body language, tone, and other non-verbal cues. Visual Communication Strategies: Involving imagery, branding, and visual content. Ensuring clarity and consistency in messaging. Efficiently allocating resources. Building trust and credibility. Adapting to changes and managing crises. Managing stakeholders effectively. Maintaining a Unified Message & Brand Image: Ensuring consistency across all communication platforms. SODIC Representation: Tangibly representing SODIC through multi-sensory encounters, both in person and through written communication. Seeing SODIC as One Entity: Creating a cohesive organizational image regardless of the department or touchpoint, enhancing trust, satisfaction, and loyalty.
04 — Approach & Methodology
How we got there.
Marketing Committee: Oversees all marketing efforts to ensure aligned and consistent communication.
Customer Experience (CX) Team: Monitors outgoing communications for customer friendliness and tone.
External Agencies: Responsible for creating content that aligns with brand guidelines.
Brand Marketing: Manages social media and ensures alignment with brand guidelines.
Legal: Provides guidance for official documents and ensures legal communications are accurate and compliant.
05 —In Practice
Project samples.
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