SAAS 속성. 통합 VOC 전략으로 고객 경험(CX) 향상
SAAS Properties는 설문조사, 인터뷰, 실시간 데이터 추적을 통해 주요 고객 및 중개인 피드백을 수집하는 VOC(Voice of Customer) 전략을 시작했습니다. 이 체계적인 접근 방식은 실행 가능한 인사이트를 제공하여 피드백 루프를 닫고 고객 만족도 및 경험을 개선했습니다.
01 —The Impact
The results, up front.
VOC Strategy: The VOC strategy provided a structured approach to capturing and analyzing customer and broker feedback. Closed-Loop Process: Ensured that feedback was not only collected but also acted upon, with clear communication back to customers. Actionable Insights: Enabled SAAS Properties to identify and address key issues, improving overall customer experience and satisfaction.
02 — The Challenge
Where they started.
Net Promoter Score (NPS) Customer Satisfaction (CSAT) Customer Effort Score (CES) Surveys Customer Interviews Focus Groups Feedback Forms Conversations with Customer-Facing Employees Social Media Monitoring Live Chat Analysis Website & App Behavior Tracking Recorded Call Data Online Review Platforms
03 —What We Did
The work.
Worked closely with the Call Center, Sales, Marketing, P…
Worked closely with the Call Center, Sales, Marketing, Post-Sales, Community Management, and Facility Management teams to ensure alignment in feedback collection processes.
Established specific roles for each department to ensure…
Established specific roles for each department to ensure data was collected consistently and effectively across all customer touchpoints.
Conducted a review of industry best practices for VOC pr…
Conducted a review of industry best practices for VOC programs to identify successful strategies that could be adapted for SAAS Properties.
Benchmarked the company’s existing feedback mechanisms a…
Benchmarked the company’s existing feedback mechanisms against competitors and industry leaders to pinpoint gaps and opportunities for improvement.
Integrated feedback collection tools such as surveys, li…
Integrated feedback collection tools such as surveys, live chat analysis, and social media monitoring systems into existing workflows to streamline the process.
Developed two system maps to manage and centralize data…
Developed two system maps to manage and centralize data from multiple channels, ensuring all feedback was securely stored and easily accessible for analysis.
Provided training to customer-facing employees on how to…
Provided training to customer-facing employees on how to engage in meaningful feedback conversations with customers, ensuring the feedback collected was valuable and actionable.
Created instructional materials and held workshops for t…
Created instructional materials and held workshops for team members on how to monitor and analyze feedback from digital platforms like websites, apps, and recorded calls.
04 — Approach & Methodology
How we got there.
CX Consultant
05 —In Practice
Project samples.
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