Aldar. CX 거버넌스 및 보고 프레임워크 구현
Aldar Properties는 Renascence와 협력하여 CX 거버넌스 프로그램을 구축하고, 여러 사업 부문에 걸쳐 CX를 감독하는 CX 위원회(CXC)로 발전했습니다. 2022년 1월부터 2023년 1월까지 VOC(Voice of Customer) 및 미스터리 감사에서 얻은 인사이트를 바탕으로 주요 사업 부문을 평가하는 10개 이상의 보고서가 작성되었습니다.
01 —The Impact
The results, up front.
Through our continuous assessment and recommendations, Customer Experience (CX) across Aldar's assets significantly improved over the engagement period. The reports became a vital tool for decision-makers, helping them better understand customer needs and optimize their processes accordingly.
02 — The Challenge
Where they started.
We began by suggesting a governance framework and carefully mapping out the setup and planning phases for Aldar's CX strategy. Initially, we recommended a centralized approach driven by the committee, with plans for decentralization over time. Once the framework was solidified, we focused on establishing a reporting mechanism to monitor CX across all Aldar assets.
03 —What We Did
The work.
From January 2022 to January 2023, we produced over 10 C…
From January 2022 to January 2023, we produced over 10 CXC reports, each covering one month. These reports assessed all of Aldar's key business units, including development, commercial, education, and hospitality. The data included Voice of Customer (VOC) insights and mystery audit findings, highlighting areas of success and those needing improvement.
Each report involved a deep dive into customer feedback…
Each report involved a deep dive into customer feedback and journey analysis. Using a combination of VOC data and mystery audits, we identified key pain points in customer interactions. This allowed us to pinpoint specific areas where CX improvements could be made, where benchmarks can be assessed, and where Aldar was excelling.
04 — Approach & Methodology
How we got there.
CX Consultant
05 —In Practice
Project samples.
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